This option is available within the Business Administration major at the following location:

• Corvallis

The Merchandising Management Option provides students with a background in market analysis, business planning, sourcing, pricing, distribution, and visual presentation of apparel and textile products to satisfy the needs of the consumer.

Option Code: 782

Upon successful completion of the program, students will meet the following learning outcomes:

• Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
• Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
• Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
• Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
• Recognize basic concepts and theories related to business ethics and social responsibility.
• Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
• Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
• Use quantitative and qualitative tools and methodologies to support organizational decision making.
• Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
• Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
• Analyze the information content of organizational processes.
• Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
• Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
• Make basic investment and financing decisions for a business using financial management concepts, and methods.

*

Baccalaureate Core Course (BCC)

^

Writing Intensive Course (WIC)

¹

Students in this option must complete BA 352​ and (BA 223 or BA 390) in the major, and DSGN 276 in the option, with a grade of C or higher

Option Code: 782