Merchandising Management Option
This option is available within the Business Administration major at the following location:
The Merchandising Management Option provides students with a background in market analysis, business planning, sourcing, pricing, distribution, and visual presentation of apparel and textile products to satisfy the needs of the consumer.
Option Code: 782
Upon successful completion of the program, students will meet the following learning outcomes:
- Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
- Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
- Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
- Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
- Recognize basic concepts and theories related to business ethics and social responsibility.
- Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
- Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
- Use quantitative and qualitative tools and methodologies to support organizational decision making.
- Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
- Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
- Analyze the information content of organizational processes.
- Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
- Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
- Make basic investment and financing decisions for a business using financial management concepts, and methods.
|Required Core 1
|INTRODUCTION TO MERCHANDISING MANAGEMENT
|MERCHANDISE PLANNING AND CONTROL
|RETAIL AND MERCHANDISING ANALYTICS
|RETAIL ENVIRONMENT STRATEGIES
|Select two courses from the following:
|^FASHION FORECASTING AND MARKET ANALYSIS
|HISTORY OF CONTEMPORARY FASHION
|*GLOBAL SOURCING OF TEXTILES, APPAREL, AND FOOTWEAR
Baccalaureate Core Course (BCC)
Writing Intensive Course (WIC)
Option Code: 782