Professional Sales Minor
Also available via Ecampus.
The Professional Sales minor provides students with skills necessary for success in a sales career, and more broadly, skills useful for building mutually beneficial professional relationships. The ability to sell—that is, the ability to effectively communicate the value of an idea, product, service, or person, and to create win-win situations—is vital to success in a wide variety of positions and career options, including for-profit industry, non-profit organizations, government, and more. Further, many high-level executives and organization leaders start their careers as salespeople and rise to the top of their professions by effectively using sales skills.
Professional selling is the process of initiating, developing, and enhancing customer relationships, and meeting needs by creating, communicating, and delivering value. It consists of a sequence of activities, including: prospecting for potential customers, gaining an understanding of customer needs, communicating the value of an offering as a means of satisfying those needs, earning commitment from a customer, and maintaining and enhancing long-term customer relationships.
Minor Code: 817
|BA 223||PRINCIPLES OF MARKETING||4|
|or BA 390||PRINCIPLES OF MARKETING|
|BA 352||MANAGING INDIVIDUAL AND TEAM PERFORMANCE||4|
|MGMT 455||INFLUENCE AND NEGOTIATION||4|
|MRKT 486||CUSTOMER RELATIONSHIP MANAGEMENT||4|
|MRKT 488||PROFESSIONAL SALES||4|
|MRKT 489||PERSONAL SELLING SKILLS AND TECHNIQUES||4|
|MRKT 492||CONSUMER BEHAVIOR||4|
|MRKT 493||INTEGRATED MARKETING COMMUNICATIONS||4|
Minor Code: 817