Professional Sales Minor

The Professional Sales minor provides students with skills necessary for success in a sales career, and more broadly, skills useful for building mutually beneficial professional relationships. The ability to sell—that is, the ability to effectively communicate the value of an idea, product, service, or person, and to create win-win situations—is vital to success in a wide variety of positions and career options, including for-profit industry, non-profit organizations, government, and more. Further, many high-level executives and organization leaders start their careers as salespeople and rise to the top of their professions by effectively using sales skills.

Professional selling is the process of initiating, developing, and enhancing customer relationships, and meeting needs by creating, communicating, and delivering value. It consists of a sequence of activities, including: prospecting for potential customers, gaining an understanding of customer needs, communicating the value of an offering as a means of satisfying those needs, earning commitment from a customer, and maintaining and enhancing long-term customer relationships.

Required Courses
ECON 201*INTRODUCTION TO MICROECONOMICS3-4
or AEC 250 *INTRODUCTION TO ENVIRONMENTAL ECONOMICS AND POLICY
BA 223PRINCIPLES OF MARKETING4
or BA 390 MARKETING
BA 352MANAGING INDIVIDUAL AND TEAM PERFORMANCE4
MGMT 455INFLUENCE AND NEGOTIATION4
MRKT 488PERSONAL SELLING4
MRKT 489PERSONAL SELLING SKILLS AND TECHNIQUES4
MRKT 492CONSUMER BEHAVIOR4
MRKT 493INTEGRATED MARKETING COMMUNICATIONS4
Total Hours31-32

Minor Code: 817