Marketing Undergraduate Major (BA, BS, HBA, HBS)

The marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.

The heart of marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements.

Requirements

Marketing major requirements are divided into two parts – lower-division and upper-division. The lower-division business core program involves completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division finance and business curricula. The lower-division business core course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Course List
Code	Title	Hours
Summary of Requirements
Lower-Division		62-69
Business Core Courses (44-47)
Marketing Course (4)
Math, Economics, Writing and Communications (18) ¹
Upper-Division		70
Business Core Courses (34)
Marketing Courses (32)
University General Education Requirements		40
Unrestricted Electives		6-9
Total Hours		178-188

10 credits from lower-division course work satisfy University General Education Requirements.

Marketing Program Requirements (180)

Marketing Curriculum (38)

Course List
Code	Title	Hours
Required Courses
BA 223	PRINCIPLES OF MARKETING	4
or BA 390	MARKETING
MRKT 390	BUILDING AND MANAGING PRODUCTS, SERVICES, AND BRANDS	4
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
MRKT 489	PERSONAL SELLING SKILLS AND TECHNIQUES	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 499	MARKETING STRATEGY	4
Marketing Specializations		14
Select one of the following specializations:
Consumer Insights Specialization
Marketing and Digital Communication Specialization
Professional Sales and Personal Selling Specialization
Marketing Management
Total Hours		38

Marketing Specializations

Consumer Insights Specialization

Course List
Code	Title	Hours
Select at least three of the following:		12
BA 481	INTRODUCTION TO BUSINESS ANALYTICS
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT
MRKT 491	QUALITATIVE RESEARCH METHODS
MRKT 496	MARKETING RESEARCH PRACTICUM
Complete a thesis, directed readings, projects, internship or study aboard for 2 credits:		2
BA 403	THESIS
BA 405	READING AND CONFERENCE
BA 406	PROJECTS (e.g., C2C Participation)
BA 410	BUSINESS INTERNSHIP
BA 348 & BA 349	INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS
Total Hours		14

Marketing and Digital Communication Specialization

Course List
Code	Title	Hours
Complete the following three courses:
MRKT 484	DIGITAL MEDIA AND MARKETING INTEGRATION	4
MRKT 485	SEARCH ENGINE MARKETING	4
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS	4
Complete a thesis, directed readings, projects, internship or study abroad:		2
BA 403	THESIS
BA 405	READING AND CONFERENCE
BA 406	PROJECTS
BA 410	BUSINESS INTERNSHIP (e.g., Participate in DAM Chic or OSU Fashion Organization or Related Internship))
BA 348 & BA 349	INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS
Total Hours		14

Professional Sales and Personal Selling Specialization

Course List
Code	Title	Hours
Complete the following three courses:
MGMT 455	INFLUENCE AND NEGOTIATION	4
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT	4
MRKT 488	PERSONAL SELLING	4
Complete a thesis, directed readings, projects, internship or study abroad:		2
BA 403	THESIS
BA 405	READING AND CONFERENCE
BA 406	PROJECTS
BA 410	BUSINESS INTERNSHIP (e.g., AIGA Participation or Related Internship)
BA 348 & BA 349	INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS
Total Hours		14

Marketing Management

Course List
Code	Title	Hours
Complete at least three of the following courses:		12
MRKT 484	DIGITAL MEDIA AND MARKETING INTEGRATION
MRKT 485	SEARCH ENGINE MARKETING
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT
MRKT 488	PERSONAL SELLING
MRKT 491	QUALITATIVE RESEARCH METHODS
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS
MRKT 495	RETAIL MANAGEMENT
MRKT 496	MARKETING RESEARCH PRACTICUM
MRKT 497	GLOBAL MARKETING
MRKT 498	SERVICES MARKETING
Complete a thesis, directed readings, projects, internship or study abroad:		2
BA 405	READING AND CONFERENCE
BA 403	THESIS
BA 406	PROJECTS
BA 410	BUSINESS INTERNSHIP
BA 348 & BA 349	INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS
Total Hours		14

Business Administration Core Curriculum (78–81)

The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Course List
Code	Title	Hours
Mathematics
Basic mathematics requirements:
MTH 241	*CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE	4
Economics
ECON 201	*INTRODUCTION TO MICROECONOMICS	4
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
Written and Oral Communication		6
Select one of the following:		3
COMM 111	*PUBLIC SPEAKING
or COMM 114	*ARGUMENT AND CRITICAL DISCOURSE
or COMM 218	*INTERPERSONAL COMMUNICATION
WR 222	*ENGLISH COMPOSITION
or WR 323	*ENGLISH COMPOSITION
or WR 327	*TECHNICAL WRITING
University General Requirements ¹		10
Unrestricted Electives		6-9
Total Hours		37-40

MTH 241 *CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE, ECON 201 *INTRODUCTION TO MICROECONOMICS/ECON 202 *INTRODUCTION TO MACROECONOMICS, WR 222 *ENGLISH COMPOSITION, WR 323 *ENGLISH COMPOSITION or WR 327 *TECHNICAL WRITING, and COMM 111 *PUBLIC SPEAKING, COMM 114 *ARGUMENT AND CRITICAL DISCOURSE or COMM 218 *INTERPERSONAL COMMUNICATION meet the university’s baccalaureate core requirements for mathematics, social processes and institutions, writing II, and speech, respectively. All students must meet the other baccalaureate core requirements and the other requirements for baccalaureate degrees. (See Earning a Degree at OSU.)

Marketing (Major code 799)

Plan of Study Grid
First Year		Hours
Students entering OSU on the Corvallis campus as their first college experience are required to participate in Innovation Nation, the College of Business Living-Learning Community (LLC). These students, as well as students who transfer in the winter term into the marketing major from another college or university, will complete the following three-course sequence during their first year:
BA 160	B-ENGAGED
BA 161	INNOVATION NATION--AWARENESS TO ACTION
BA 162	INNOVATION NATION--IDEAS TO REALITY
All other students will complete the following course:
BA 101	BUSINESS NOW	6
All students should also complete:
COMM 111 or COMM 114 or COMM 218	PUBLIC SPEAKING or ARGUMENT AND CRITICAL DISCOURSE or *INTERPERSONAL COMMUNICATION	3
MTH 241	*CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE	4
Baccalaureate core, unrestricted electives		29-32
	Hours	42-45
Second Year
All students should complete the following courses*:
BA 280	BUSINESS INSIGHTS (Transfer students only)
BA 281	PROFESSIONAL DEVELOPMENT	3
BA 282	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT I	1
BA 283	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT II	1
BA 284	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT III	1
*Students who transfer from another college or university into the marketing major who have completed all lower-division business core course work should complete the following course:
BA 381	PERSONAL AND PROFESSIONAL DEVELOPMENT
All second-year students should also complete:
BA 211	FINANCIAL ACCOUNTING	4
BA 213	MANAGERIAL ACCOUNTING	4
BA 223 or BA 390	PRINCIPLES OF MARKETING or MARKETING	4
BA 230	BUSINESS LAW I	4
BA 240 or BA 360	FINANCE or INTRODUCTION TO FINANCIAL MANAGEMENT	4
BA 260	INTRODUCTION TO ENTREPRENEURSHIP	4
BA 270	BUSINESS PROCESS MANAGEMENT	4
BA 275	FOUNDATIONS OF STATISTICAL INFERENCE	4
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
	Hours	46
Third Year
MRKT 390	BUILDING AND MANAGING PRODUCTS, SERVICES, AND BRANDS	4
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
Business Core
BA 311	THIRD-YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT I	1
BA 312	THIRD YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT II	1
BA 313	THIRD YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT III	1
BA 347	INTERNATIONAL BUSINESS	4
BA 352	MANAGING INDIVIDUAL AND TEAM PERFORMANCE	4
BA 354	^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY	4
BA 357	OPERATIONS MANAGEMENT	4
BA 375	APPLIED QUANTITATIVE METHODS	4
WR 222 or WR 323 or WR 327	ENGLISH COMPOSITION or ENGLISH COMPOSITION or *TECHNICAL WRITING	3
Baccalaureate core, minor, option or unrestricted electives		11
	Hours	45
Fourth Year
MRKT 489	PERSONAL SELLING SKILLS AND TECHNIQUES	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 499	MARKETING STRATEGY	4
Complete at least three of the following courses for 12 credits, depending on specialization selected:		12
MRKT 484	DIGITAL MEDIA AND MARKETING INTEGRATION
MRKT 485	SEARCH ENGINE MARKETING
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT
MRKT 488	PERSONAL SELLING
MRKT 491	QUALITATIVE RESEARCH METHODS
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS
MRKT 495	RETAIL MANAGEMENT
MRKT 496	MARKETING RESEARCH PRACTICUM
MRKT 497	GLOBAL MARKETING
MRKT 498	SERVICES MARKETING
Complete 2 credits of thesis, directed readings, projects, internship or study abroad.		2
Business Core
BA 411	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT I	1
BA 412	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT II	1
BA 413	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT III	1
BA 466	INTEGRATIVE STRATEGIC EXPERIENCE	4
Baccalaureate core, minor or unrestricted electives		12
	Hours	45
	Total Hours	178-181

Baccalaureate Core Course (BCC)

Writing Intensive Course (WIC)

Major Code: 799

Sample Four-Year Plan: Marketing

Plan of Study Grid
First Year
Fall		Hours
BA 160	B-ENGAGED	3
BC Science		4
WR 121 or COMM 111 or COMM 114 or COMM 218	ENGLISH COMPOSITION (Alpha coded) or PUBLIC SPEAKING or ARGUMENT AND CRITICAL DISCOURSE or INTERPERSONAL COMMUNICATION	3
Math through MTH 241		4
	Hours	14
Winter
BA 161	INNOVATION NATION--AWARENESS TO ACTION	3
BC Science		4
WR 121 or COMM 111 or COMM 114 or COMM 218	ENGLISH COMPOSITION (Alpha coded) or PUBLIC SPEAKING or ARGUMENT AND CRITICAL DISCOURSE or INTERPERSONAL COMMUNICATION	3
Math through MTH 241		4
	Hours	14
Spring
BA 162	INNOVATION NATION--IDEAS TO REALITY	3
BC Science		4
WR 121	*ENGLISH COMPOSITION (Alpha coded. Or Bacc Core: Fitness, Speech, CD, DPD)	3
Bacc Core: Fitness, Speech, CD, DPD Electives		6
	Hours	16
Second Year
Fall
BA 230	BUSINESS LAW I	4
BA 260	INTRODUCTION TO ENTREPRENEURSHIP	4
BA 282	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT I	1
ECON 201	*INTRODUCTION TO MICROECONOMICS	4
	Hours	13
Winter
BA 211	FINANCIAL ACCOUNTING	4
BA 223	PRINCIPLES OF MARKETING	4
BA 275	FOUNDATIONS OF STATISTICAL INFERENCE	4
BA 281	PROFESSIONAL DEVELOPMENT	3
BA 283	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT II	1
	Hours	16
Spring
BA 213	MANAGERIAL ACCOUNTING	4
BA 240	FINANCE	4
BA 270	BUSINESS PROCESS MANAGEMENT	4
BA 284	PERSONAL, PROFESSIONAL AND LEADERSHIP DEVELOPMENT III	1
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
	Hours	17
Third Year
Fall
BA 311	THIRD-YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT I	1
BA 347	INTERNATIONAL BUSINESS	4
BA 352	MANAGING INDIVIDUAL AND TEAM PERFORMANCE	4
MRKT 390	BUILDING AND MANAGING PRODUCTS, SERVICES, AND BRANDS	4
WR 222 or WR 323 or WR 327	ENGLISH COMPOSITION or ENGLISH COMPOSITION or *TECHNICAL WRITING	3
	Hours	16
Winter
BA 312	THIRD YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT II	1
BA 354	^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY	4
BA 375	APPLIED QUANTITATIVE METHODS	4
Bacc Core-STS		3
	Hours	12
Spring
BA 313	THIRD YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT III	1
BA 357	OPERATIONS MANAGEMENT	4
BA 370	BUSINESS INFORMATION SYSTEMS OVERVIEW	4
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
Bacc Core-CGI		3
	Hours	16
Fourth Year
Fall
BA 406	PROJECTS	2
BA 411	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT I	1
MRKT 492	CONSUMER BEHAVIOR	4
MRKT/Electives		8
	Hours	15
Winter
BA 412	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT II	1
MRKT 489	PERSONAL SELLING SKILLS AND TECHNIQUES	4
MRKT 496	MARKETING RESEARCH PRACTICUM	4
MRKT/Electives		7
	Hours	16
Spring
BA 413	FOURTH YEAR PERSONAL PROFESSIONAL LEADERSHIP DEVELOPMENT III	1
BA 466	INTEGRATIVE STRATEGIC EXPERIENCE	4
MRKT 499	MARKETING STRATEGY	4
MRKT/Electives		6
	Hours	15
	Total Hours	180