This major offers the following option(s):

• Dean's Academy
• International Business

Also available via Ecampus.

The marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.

The heart of marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements.

Major Code: 799

• Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
• Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
• Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
• Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
• Recognize basic concepts and theories related to business ethics and social responsibility.
• Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
• Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
• Use quantitative and qualitative tools and methodologies to support organizational decision making.
• Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
• Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
• Analyze the information content of organizational processes.
• Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
• Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
• Make basic investment and financing decisions for a business using financial management concepts, and methods.

Marketing major requirements are divided into two parts – lower-division and upper-division. The lower-division business core program involves completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division finance and business curricula. The lower-division business core course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Marketing Program Requirements (180)

Marketing Curriculum (38)

Marketing Specializations

Consumer Insights Specialization

Marketing and Digital Communication Specialization

Professional Sales and Personal Selling Specialization

Marketing Management

Business Administration Core Curriculum

The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Marketing

Major Code: 799