Marketing Option
This option is offered within the following major(s):
Available only via Ecampus.
The Marketing option, within the Business Administration (BA) undergraduate major, provides students with a solid mastery of marketing concepts and methods.
Option Code: 753
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| BA 290 | INTRODUCTION TO CAREERS IN MARKETING | 3 |
| MRKT 396 | FUNDAMENTALS OF MARKETING RESEARCH | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| MRKT 495 | RETAIL MANAGEMENT | 4 |
| Total Credits | 23 | |
Option Code: 753