This option is offered within the following major(s):
Available only via Ecampus.
The Marketing option, within the Business Administration (BA) undergraduate major, provides students with a solid mastery of marketing concepts and methods.
|BA 290||INTRODUCTION TO CAREERS IN MARKETING||3|
|MRKT 396||FUNDAMENTALS OF MARKETING RESEARCH 1||4|
|MRKT 486||CUSTOMER RELATIONSHIP MANAGEMENT (Currently under development for online delivery)||4|
|MRKT 492||CONSUMER BEHAVIOR 1||4|
|MRKT 493||INTEGRATED MARKETING COMMUNICATIONS 1||4|
|MRKT 495||RETAIL MANAGEMENT (Currently under development for online delivery)||4|
Currently offered online through Ecampus
Option Code: 753