Digital Marketing Option
This option is offered within the following major(s):
Offered via Ecampus only.
The Digital Marketing option, within the Business Administration (BA) undergraduate major, offers students a focus that includes acquiring a solid mastery of digital marketing strategy, planning, design, and evaluation.
The Digital Marketing Option requires a total of 24 credits beyond the undergraduate business core.
|BA 481||INTRODUCTION TO BUSINESS ANALYTICS||4|
|MRKT 484||DIGITAL MEDIA AND MARKETING INTEGRATION||4|
|MRKT 485||SEARCH ENGINE MARKETING||4|
|MRKT 486||CUSTOMER RELATIONSHIP MANAGEMENT 1||4|
|MRKT 492||CONSUMER BEHAVIOR||4|
|MRKT 493||INTEGRATED MARKETING COMMUNICATIONS||4|
Currently offered online through OSU Extended Campus
Option Code: 749