This option is available within the Business Administration major at the following location:

• Ecampus

The Digital Marketing option, within the Business Administration (BA) undergraduate major, offers students a focus that includes acquiring a solid mastery of digital marketing strategy, planning, design, and evaluation.

Option Code: 749

Upon successful completion of the program, students will meet the following learning outcomes:

• Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
• Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
• Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
• Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
• Recognize basic concepts and theories related to business ethics and social responsibility.
• Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
• Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
• Use quantitative and qualitative tools and methodologies to support organizational decision making.
• Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
• Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
• Analyze the information content of organizational processes.
• Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
• Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
• Make basic investment and financing decisions for a business using financial management concepts, and methods.

The Digital Marketing Option requires a total of 24 credits beyond the undergraduate business core.

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Students in this option must complete BA 223 or BA 390 in the major with a grade of C or higher

Option Code: 749