Digital Marketing Option
This option is offered within the following major(s):
Available only via Ecampus.
The Digital Marketing option, within the Business Administration (BA) undergraduate major, offers students a focus that includes acquiring a solid mastery of digital marketing strategy, planning, design, and evaluation.
Option Code: 749
The Digital Marketing Option requires a total of 24 credits beyond the undergraduate business core.
| Code | Title | Credits |
|---|---|---|
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| MRKT 484 | DIGITAL MARKETING PLATFORMS | 4 |
| MRKT 485 | SEARCH MARKETING | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| Total Credits | 24 | |
Option Code: 749