Sports Business Option
This option is offered within the following major(s):
- Apparel Design - College of Business
- Business Administration - College of Business
- Business Analytics - College of Business
- Design and Innovation Management - College of Business
- Interior Design - College of Business
- Merchandising Management - College of Business
Also available via Ecampus.
The Sports Business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs to which this option is attached, and prepares students for careers in sports-related organizations.
Option Code: 020
- Recognize the challenges and issues within the sports industry.
- Develop and apply analytical skills to improve sports business decision making.
- Identify and interpret core financial practices and issues in the sports industry.
- Analyze problems to develop and adjust marketing strategies in the sports industry.
- Prepare and critically evaluate the strategic implications of sponsorship.
- Develop and apply analytical skills to improve sports business decision making.
| Code | Title | Credits |
|---|---|---|
| Required Core | ||
| BA 350 | THE BUSINESS OF SPORT | 2 |
| BANA 450 | INTRODUCTION TO SPORTS ANALYTICS | 2 |
| FIN 450 | FINANCING SPORT | 2 |
| MRKT 451 | SPORTS MARKETING | 2 |
| MRKT 452 | SPORTS SPONSORSHIP | 2 |
| MRKT 489 | PERSONAL SELLING SKILLS AND TECHNIQUES | 4 |
| Electives | ||
| Select two courses from the following: | 8 | |
| PROJECT MANAGEMENT | ||
| LEADERSHIP | ||
| INFLUENCE AND NEGOTIATION | ||
| DIGITAL MARKETING PLATFORMS | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| Total Credits | 22 | |
Option Code: 020