Hospitality Management Option
This option is available within the Business Administration major at the following locations:
Course work within the Hospitality Management Option is aimed at developing the students’ knowledge of strategic thinking and its application to the hospitality industry. We define the hospitality industry as including all organizations that provide overnight accommodations and/or food service, to include hotels, destination resorts, hospitals, residence halls, cruise ships, etc.
The proposed courses were selected based on research on workforce development needs, feedback from industry partners/advisors and how these courses would compliment the existing business major curriculum. Input from prospective and existing students in the Hospitality Management Degree was also considered. Specifically, the decision to offer the option through Ecampus was primarily driven from this feedback.
Students graduating from the program are required to possess knowledge of forces in the hospitality industry’s environment that drive change. Furthermore, they should be able to assess the impact of these forces on the hospitality industry, which will enable them to appreciate the cause and effect relationship between the forces that drive change and the firms within the industry. This, in essence, will provide students with the tools to be effective leaders in the hospitality industry.
Option Code: 491
Upon successful completion of the program, students will meet the following learning outcomes:
- Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
- Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
- Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
- Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
- Recognize basic concepts and theories related to business ethics and social responsibility.
- Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
- Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
- Use quantitative and qualitative tools and methodologies to support organizational decision making.
- Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
- Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
- Analyze the information content of organizational processes.
- Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
- Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
- Make basic investment and financing decisions for a business using financial management concepts, and methods.
|HM 320||SERVICE AUTOMATION AND TECHNOLOGY||4|
|HM 420||REVENUE MANAGEMENT AND PRICING||4|
|HM 430||SERVICE MANAGEMENT||4|
|HM 325||ONLINE MARKETING AND REPUTATION MANAGEMENT||4|
|HM 340||VACATION PROPERTY MANAGEMENT||4|
|HM 425||ADVANCED RESTAURANT MANAGEMENT AND OWNERSHIP||4|
Option Code: 491