Design and Innovation Management Undergraduate Major (BS, HBS)
This program is available at the following location:
- Corvallis
Options available:
The Design and Innovation Management Major is a professional program offered through the College of Business. This program is designed for students who want a management role in a design field. Gain necessary skills in marketing, finance, leadership, strategy, and supply chain. This option provides students with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.
Major Code: 912
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify, define and describe design management practice in relation to various types of businesses and business models and its effect on social, environmental, political, cultural, and economic systems.
- Identify, define and solve human-centered design opportunities.
- Formulate and conduct design research.
- Apply design thinking and visual thinking processes to understand the framework of problem solving.
- Explore and iterate multiple ideas.
- Express ideas through visual representations and create prototypes that consider utility, usability and desirability of solutions.
The lower-division design core involves completion of courses within the first and second year that build a solid foundation for the upper-division design curricula. The lower-division design core course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU. Students entering design programs should have basic art and illustration skills. ART 115 and ART 117 are highly recommended elective courses.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| Design Core | 76 | |
| Design and Innovation Management Curriculum | 27-28 | |
| Baccalaureate Core 1 | 52 | |
| Unrestricted Electives 2 | 24-25 | |
| Total Credits | 180 | |
- 1
Credits listed are minimum to fulfill Bacc Core with Design requirements overlapping. As coursework in this grouping may not satisfy both Bacc Core and Design requirements, check with advisors for best course selections to overlap and complete requirements in both groups
- 2
Options and minors are available to provide specializations and fulfill unrestricted elective credits
Design Core Curriculum
The design core curriculum provides students with a broad overview of design thinking and processes.
| Code | Title | Credits |
|---|---|---|
| Foundations of Design 1 | ||
| Transitions | ||
| Students entering OSU as their first college experience will take the BA 16X series. Other students will complete BA 280 (or other transition course). | ||
| BA 160 | B-ENGAGED | 2-3 |
| or BA 163 | B-ENGAGED | |
| or BA 280 | BUSINESS INSIGHTS | |
| Introduction to Business | ||
| Select one of the following with approval from your advisor: | 6 | |
| INNOVATION NATION--AWARENESS TO ACTION and INNOVATION NATION--IDEAS TO REALITY | ||
| LAUNCH PAD I and LAUNCH PAD II | ||
| BUSINESS NOW | ||
| Art | ||
| ART 101 | *INTRODUCTION TO THE VISUAL ARTS | 3 |
| ART 204 | *INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES | 3 |
| or ART 205 | *INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE | |
| or ART 206 | *INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | |
| ART 367 | *HISTORY OF DESIGN | 3 |
| Communications | ||
| COMM 114 | *ARGUMENT AND CRITICAL DISCOURSE | 3-4 |
| or COMM 111Z | *PUBLIC SPEAKING | |
| or COMM 218Z | *INTERPERSONAL COMMUNICATION | |
| Economics | ||
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| Mathematics & Statistics | ||
| MTH 111Z | *PRECALCULUS I: FUNCTIONS | 4 |
| ST 243Z | ELEMENTARY STATISTICS I | 4 |
| Writing | ||
| WR 121Z | *COMPOSITION I | 4 |
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3-4 |
| or WR 227Z | *TECHNICAL WRITING | |
| Design Core | ||
| BA 223 | PRINCIPLES OF MARKETING 2 | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE 2 | 4 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 495 | RETAIL MANAGEMENT | 4 |
| Blueprint: Personal & Professional Development | ||
| Second Year | ||
| Third-year transfer students may be eligible to substitute BA 381 for second year Transitions and Blueprint. | ||
| DSGN 253 | PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| DSGN 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Third Year | ||
| DSGN 311 | FRAMING YOUR CAREER PLAN | 1 |
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| Fourth Year | ||
| DSGN 411 | NAVIGATING YOUR WORKPLACE | 1 |
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| Total Credits | 102-105 | |
- *
Baccalaureate Core Course (BCC)
- ^
Writing Intensive Course (WIC)
- 1
The ART, COMM, ECON, MTH and WR courses listed meet the university's baccalaureate core requirements for Literature & The Arts, Western Culture, Science, Technology & Society, Speech, Social Processes & Institutions, Mathematics, and Writing. All students must meet the other Baccalaureate Core requirements and the other requirements for baccalaureate degrees
- 2
Courses require a grade of C or higher
Design and Innovation Management Curriculum
| Code | Title | Credits |
|---|---|---|
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Select two courses from the following: | 7-8 | |
| INNOVATION MANAGEMENT | ||
| INTRODUCTION TO BUSINESS ANALYTICS | ||
| ^FASHION FORECASTING AND MARKET ANALYSIS | ||
| HISTORY OF CONTEMPORARY FASHION | ||
| SPECIFICATION AND EVALUATION OF PERFORMANCE MATERIALS | ||
| *GLOBAL SOURCING OF TEXTILES, APPAREL, AND FOOTWEAR | ||
| DIGITAL MARKETING PLATFORMS | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| *SUSTAINABLE COMMUNITIES | ||
| Total Credits | 27-28 | |
Major Code: 912
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | B-ENGAGED | 3 |
| MTH 111Z | *PRECALCULUS I: FUNCTIONS | 4 |
| Bacc Core: Science 1 | 4 | |
| Bacc Core: Cultural Diversity | 3 | |
| Bacc Core: PAC | 1 | |
| Credits | 15 | |
| Winter | ||
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| ART 101 | *INTRODUCTION TO THE VISUAL ARTS | 3 |
| HHS 231 | *LIFETIME FITNESS FOR HEALTH | 2 |
| WR 121Z | *COMPOSITION I | 4 |
| Bacc Core: Science 2 | 4 | |
| Credits | 16 | |
| Spring | ||
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| COMM 111Z | *PUBLIC SPEAKING | 4 |
| Bacc Core: Science 3 | 4 | |
| Credits | 14 | |
| Second Year | ||
| Fall | ||
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| ST 243Z | ELEMENTARY STATISTICS I | 4 |
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3 |
| Credits | 16 | |
| Winter | ||
| BA 223 | PRINCIPLES OF MARKETING | 4 |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| ART 204 | *INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES or *INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE or *INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | 3 |
| Credits | 16 | |
| Spring | ||
| DSGN 253 | PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| Bacc Core | 3 | |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| ART 367 | *HISTORY OF DESIGN | 3 |
| DSGN 311 | FRAMING YOUR CAREER PLAN | 1 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| Electives | 6 | |
| Credits | 14 | |
| Winter | ||
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| Desgin Elective | 4 | |
| Electives | 3 | |
| Credits | 16 | |
| Spring | ||
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| DSGN 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| Credits | 13 | |
| Fourth Year | ||
| Fall | ||
| DSGN 411 | NAVIGATING YOUR WORKPLACE | 1 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| Design Elective | 4 | |
| Electives | 3 | |
| Credits | 16 | |
| Winter | ||
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| MRKT 495 | RETAIL MANAGEMENT | 4 |
| Electives | 5 | |
| Credits | 14 | |
| Spring | ||
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Electives | 7 | |
| Bacc Core | 3 | |
| Credits | 15 | |
| Total Credits | 180 | |