This program is available at the following locations:
The Marketing minor provides students with marketing skills and leadership training. Opportunities exist for individuals with marketing skills in a wide variety of positions and career options, including advertising and communications, brand management, market research, sales, retail management, purchasing management and more.
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association). Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products, services, or ideas to potential customers, and distributing to products customers.
Minor Code: 814
Upon successful completion of the program, students will meet the following learning outcomes:
- Explain how firms use the marketing mix to position brands, products, and services.
- Use marketing concepts and principles to make decisions that advance organizational goals.
- Identify how the firm’s marketing strategy and marketing mix must evolve and adapt to match consumer behavior and perceptions of the product.
- Plan and develop your own IMC campaign that is supported using appropriate theories and tools.
|BA 223||PRINCIPLES OF MARKETING 1||4|
|or BA 390||PRINCIPLES OF MARKETING|
|MRKT 492||CONSUMER BEHAVIOR||4|
|MRKT 493||INTEGRATED MARKETING COMMUNICATIONS||4|
|Select four courses from the following:||15-16|
|INTRODUCTION TO CAREERS IN MARKETING|
|DIGITAL MARKETING PLATFORMS|
|CUSTOMER RELATIONSHIP MANAGEMENT|
|QUALITATIVE RESEARCH METHODS|
Minor Code: 814