Marketing Minor

The Marketing minor provides students with marketing skills and leadership training. Opportunities exist for individuals with marketing skills in a wide variety of positions and career options, including advertising and communications, brand management, market research, sales, retail management, purchasing management and more.

Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association). Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products, services, or ideas to potential customers, and distributing to products customers.

Required Courses
BA 223PRINCIPLES OF MARKETING4
or BA 390 MARKETING
MRKT 396FUNDAMENTALS OF MARKETING RESEARCH4
MRKT 492CONSUMER BEHAVIOR4
MRKT 493INTEGRATED MARKETING COMMUNICATIONS4
Electives
Chose three (3) of the following courses:11-12
INTRODUCTION TO CAREERS IN MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
PERSONAL SELLING
GLOBAL MARKETING
SERVICES MARKETING
Total Hours27-28

Minor Code: 814