The Marketing minor provides students with marketing skills and leadership training. Opportunities exist for individuals with marketing skills in a wide variety of positions and career options, including advertising and communications, brand management, market research, sales, retail management, purchasing management and more.
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association). Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products, services, or ideas to potential customers, and distributing to products customers.
|BA 223||PRINCIPLES OF MARKETING||4|
|or BA 390||MARKETING|
|MRKT 396||FUNDAMENTALS OF MARKETING RESEARCH||4|
|MRKT 492||CONSUMER BEHAVIOR||4|
|MRKT 493||INTEGRATED MARKETING COMMUNICATIONS||4|
|Chose three (3) of the following courses:||11-12|
|INTRODUCTION TO CAREERS IN MARKETING|
|CUSTOMER RELATIONSHIP MANAGEMENT|
Minor Code: 814