Marketing Minor
Also available via Ecampus.
The Marketing minor provides students with marketing skills and leadership training. Opportunities exist for individuals with marketing skills in a wide variety of positions and career options, including advertising and communications, brand management, market research, sales, retail management, purchasing management and more.
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association). Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products, services, or ideas to potential customers, and distributing to products customers.
Minor Code: 814
Code | Title | Credits |
---|---|---|
Required Courses | ||
BA 223 | PRINCIPLES OF MARKETING | 4 |
or BA 390 | PRINCIPLES OF MARKETING | |
ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
MRKT 492 | CONSUMER BEHAVIOR | 4 |
MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
Electives | ||
Select three courses from the following: | 11-12 | |
INTRODUCTION TO CAREERS IN MARKETING | ||
DIGITAL MARKETING PLATFORMS | ||
SEARCH MARKETING | ||
CUSTOMER RELATIONSHIP MANAGEMENT | ||
PROFESSIONAL SALES | ||
QUALITATIVE RESEARCH METHODS | ||
RETAIL MANAGEMENT | ||
SERVICES MARKETING | ||
Total Credits | 27-28 |
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Baccalaureate Core Course (BCC)
Minor Code: 814