Business Analytics Undergraduate Major (BS, HBS)
This program is available at the following locations:
- Corvallis
- Ecampus
Options available:
- Dean's Academy
- Digital Marketing Analytics
- Human Resource Analytics
- International Business
- Market Research and Consumer Analytics
- Sports Business
In the business analytics core, students will be introduced to topics and techniques associated with data mining, data visualization, text mining, and advanced statistical tools and techniques.
Major Code: 899
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify business opportunities for data-driven solutions.
- Bridge business problems with analytical models.
- Demonstrate proficiency in data analysis methods and in data analytic tools.
- Develop data-driven solutions to support decision-making in real-world business situations.
- Communicate technical information and analysis results to people both with and without technical backgrounds.
- Estimate the financial, operational and ethical consequence of a data-driven solution developed in structured or unstructured and ambiguous situations.
The lower-division business core involves completion of courses within the first and second year that build a solid foundation for the upper-division Business Analytics and business curricula. The lower-division business core coursework may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| Business Core | 85 | |
| Business Analytics Curriculum | 35-37 | |
| Baccalaureate Core 1 | 52 | |
| Unrestricted Electives 2 | 6-8 | |
| Total Credits | 180 | |
- 1
Credits listed are minimum to fulfill Bacc Core with Business requirements overlapping. As coursework in this grouping may not satisfy both Bacc Core and Business requirements, check with advisors for best course selections to overlap and complete requirements in both groups
- 2
Options and minors are available to provide specializations and fulfill unrestricted elective credits
Business Administration Core Curriculum
The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate coursework and further develop decision-making skills through the analysis of business cases.
| Code | Title | Credits |
|---|---|---|
| Foundations of Business 1 | ||
| Transitions | ||
| Students entering OSU as their first college experience will take the BA 16X series. Other students will complete BA 280 (or other transition course). | ||
| BA 160 | B-ENGAGED | 2-3 |
| or BA 163 | B-ENGAGED | |
| or BA 280 | BUSINESS INSIGHTS | |
| Introduction to Business | ||
| Select one of the following with approval from your advisor: | 6 | |
| INNOVATION NATION--AWARENESS TO ACTION and INNOVATION NATION--IDEAS TO REALITY | ||
| LAUNCH PAD I and LAUNCH PAD II | ||
| BUSINESS NOW | ||
| Communications | ||
| COMM 114 | *ARGUMENT AND CRITICAL DISCOURSE | 3-4 |
| or COMM 111Z | *PUBLIC SPEAKING | |
| or COMM 218Z | *INTERPERSONAL COMMUNICATION | |
| Economics | ||
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| ECON 202 | *INTRODUCTION TO MACROECONOMICS | 4 |
| Mathematics | ||
| MTH 241 | *CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| Writing II | ||
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3-4 |
| or WR 227Z | *TECHNICAL WRITING | |
| Business Core | ||
| BA 211 | FINANCIAL ACCOUNTING | 4 |
| BA 213 | MANAGERIAL ACCOUNTING | 4 |
| BA 223 | PRINCIPLES OF MARKETING 2 | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| BA 230 | BUSINESS LAW I | 4 |
| BA 240 | FINANCE | 4 |
| or BA 360 | INTRODUCTION TO FINANCIAL MANAGEMENT | |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE 3 | 4 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| Blueprint: Personal & Professional Development | ||
| Second Year | ||
| Third-year transfer students may be eligible to substitute BA 381 for second year Transitions and Blueprint. | ||
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| BA 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Third Year | ||
| BA 311 | FRAMING YOUR CAREER PLAN | 1 |
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| Fourth Year | ||
| BA 411 | NAVIGATING YOUR WORKPLACE | 1 |
| BA 412 | FINANCIAL PLANNING I | 1 |
| BA 413 | FINANCIAL PLANNING II | 1 |
| Total Credits | 98-101 | |
- *
Baccalaureate Core Course (BCC)
- ^
Writing Intensive Course (WIC)
- 1
The COMM, ECON, MTH and WR courses listed meet the university's Baccalaureate Core requirements for Speech, Social Processes & Institutions, Mathematics and Writing II. All students must meet the other Baccalaureate Core requirements and the other requirements for baccalaureate degrees
- 2
Students in the Digital Marketing Analytics and Marketing Research & Consumer Analytics options must complete BA 223 or BA 390 with a grade of C or higher
- 3
Students in the Human Resources Analytics option must complete BA 352 with a grade of C or higher
Business Analytics Curriculum
| Code | Title | Credits |
|---|---|---|
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| BANA 470 | DATA MANAGEMENT | 3 |
| BANA 471 | DATA EXPLORATION AND VISUALIZATION | 3 |
| BANA 472 | DATA AND TEXT MINING | 3 |
| Option Courses | 22-24 | |
| Total Credits | 35-37 | |
Major Code: 899
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | B-ENGAGED | 3 |
| MTH 111Z | *PRECALCULUS I: FUNCTIONS | 4 |
| Bacc Core: Science 1 | 4 | |
| Bacc Core: Cultural Diversity | 3 | |
| Credits | 14 | |
| Winter | ||
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| MTH 241 | *CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| WR 121Z | *COMPOSITION I | 4 |
| Bacc Core: PAC | 1 | |
| Bacc Core: Science 2 | 4 | |
| Credits | 16 | |
| Spring | ||
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| COMM 111Z | *PUBLIC SPEAKING | 4 |
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| HHS 231 | *LIFETIME FITNESS FOR HEALTH | 2 |
| Bacc Core: Science 3 | 4 | |
| Credits | 17 | |
| Second Year | ||
| Fall | ||
| BA 211 | FINANCIAL ACCOUNTING | 4 |
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| ECON 202 | *INTRODUCTION TO MACROECONOMICS | 4 |
| Credits | 16 | |
| Winter | ||
| BA 213 | MANAGERIAL ACCOUNTING | 4 |
| BA 223 | PRINCIPLES OF MARKETING | 4 |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| BA 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| Credits | 17 | |
| Spring | ||
| BA 230 | BUSINESS LAW I | 4 |
| BA 240 | FINANCE | 4 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3 |
| Bacc Core | 3 | |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| BA 311 | FRAMING YOUR CAREER PLAN | 1 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| Bacc Core | 3 | |
| Bacc Core | 3 | |
| Credits | 15 | |
| Winter | ||
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| Bacc Core | 3 | |
| Credits | 16 | |
| Spring | ||
| BA 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| Bacc Core | 3 | |
| Credits | 12 | |
| Fourth Year | ||
| Fall | ||
| BA 411 | NAVIGATING YOUR WORKPLACE | 1 |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| Option Course | 4 | |
| Option Course | 4 | |
| Credits | 13 | |
| Winter | ||
| BA 412 | FINANCIAL PLANNING I | 1 |
| BANA 470 | DATA MANAGEMENT | 3 |
| BANA 471 | DATA EXPLORATION AND VISUALIZATION | 3 |
| Option Course | 4 | |
| Option Course | 4 | |
| Credits | 15 | |
| Spring | ||
| BA 413 | FINANCIAL PLANNING II | 1 |
| BANA 472 | DATA AND TEXT MINING | 3 |
| MGMT 477/MRKT 477 | INTEGRATED HUMAN RESOURCE ANALYTICS PROJECT (Capstone) | 4 |
| Option Course | 4 | |
| Elective | 2 | |
| Credits | 14 | |
| Total Credits | 180 | |