Business Analytics Undergraduate Major (BS, HBS)
This major offers the following option(s):
- Dean's Academy
- Digital Marketing Analytics
- Human Resource Analytics
- International Business
- Market Research and Consumer Analytics
- Sports Business
Also available via Ecampus.
In the business analytics core, students will be introduced to topics and techniques associated with data mining, data visualization, text mining, and advanced statistical tools and techniques.
Major Code: 899
- Identify and describe complex business problems in terms of analytical models.
- Apply the primary statistical, quantitative and business analytics tools and techniques to support common business decision-making applications.
- Analyze the applications of business analytics in real-world business situations.
- Communicate technical information to both technical and non-technical audiences in writing and with visualizations.
- Demonstrate ethical decision-making in structured or unstructured and ambiguous situations.
Business Analytics major requirements are divided into two parts – lower-division and upper-division. The lower-division business core program involves completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division Business Analytics and business curricula. The lower-division business core coursework may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| The coursework completed must satisfy all degree requirements and total to a minimum of 180 credit hours to earn the degree | ||
| Lower Division | 59-62 | |
Business Core Courses (40-43) | ||
Math, Economics, Writing and Communications (15) 1 | ||
Business Analytics Course (4) | ||
| Upper Division | 73 | |
Writing (3) 2 | ||
Business Core Courses (30) | ||
Business Analytics Courses (40) | ||
| University General Education Requirements | 41 | |
| Unrestricted Electives | 4-7 | |
| Total credits required for graduation | 180 | |
- 1
11 credits from lower-division business core satisfy University General Education Requirements
- 2
3 credits from upper-division business core satisfy University General Education Requirements
Business Analytics Core Curriculum (85-91)
The business analytics core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate coursework and further develop decision-making skills through the analysis of business cases.
| First Year | Credits | |
|---|---|---|
| Students entering OSU on the Corvallis campus as their first college experience are required to participate in Innovation Nation, the College of Business Living-Learning Community (LLC). These students, as well as students who transfer in the winter term into the business analytics major from another college or university, will complete the following three-course sequence during their first year: | ||
| B-ENGAGED or B-ENGAGED | ||
| INNOVATION NATION--AWARENESS TO ACTION | ||
| INNOVATION NATION--IDEAS TO REALITY | ||
| All other students, including Ecampus students, will complete the following course: | ||
| BA 101 | BUSINESS NOW | 6 |
| All students should also complete: | ||
| COMM 111 | *PUBLIC SPEAKING or *ARGUMENT AND CRITICAL DISCOURSE or *INTERPERSONAL COMMUNICATION | 3 |
| MTH 241 | *CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| Credits | 13 | |
| Second Year | ||
| All second year students should complete the following courses: 1 | ||
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| BA 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| BA 211 | FINANCIAL ACCOUNTING | 4 |
| BA 213 | MANAGERIAL ACCOUNTING | 4 |
| BA 223 or BA 390 | PRINCIPLES OF MARKETING or PRINCIPLES OF MARKETING | 4 |
| BA 230 | BUSINESS LAW I | 4 |
| BA 240 or BA 360 | FINANCE or INTRODUCTION TO FINANCIAL MANAGEMENT | 4 |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| ECON 202 | *INTRODUCTION TO MACROECONOMICS | 4 |
| Credits | 42 | |
| Third Year | ||
| BA 311 | FRAMING YOUR CAREER PLAN | 1 |
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| WR 222 | *ENGLISH COMPOSITION or *ENGLISH COMPOSITION or *TECHNICAL WRITING | 3 |
| Credits | 26 | |
| Fourth Year | ||
| BA 411 | NAVIGATING YOUR WORKPLACE | 1 |
| BA 412 | FINANCIAL PLANNING I | 1 |
| BA 413 | FINANCIAL PLANNING II | 1 |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| Credits | 7 | |
| Total Credits | 88 | |
- *
Baccalaureate Core Course (BCC)
- ^
Writing Intensive Course (WIC)
- 1
For students who transfer into College of Business business-related programs, the Blueprint transition courses meet the same outcomes as the professional development (Blueprint) course series accounting for the student’s academic year when they transfer into the business program
Business Analytics Curriculum (45)
| Code | Title | Credits |
|---|---|---|
| Core | ||
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| BANA 470 | DATA MANAGEMENT | 3 |
| BANA 471 | DATA EXPLORATION AND VISUALIZATION | 3 |
| BANA 472 | DATA AND TEXT MINING | 3 |
| Option Courses | 24 | |
| Total Credits | 45 | |
Major Code: 899
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | B-ENGAGED | 3 |
| MTH 111 | *COLLEGE ALGEBRA | 4 |
| WR 121 | *ENGLISH COMPOSITION | 4 |
| Bio Bacc Core Lab Science | 4 | |
| Credits | 15 | |
| Winter | ||
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| MTH 241 | *CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| COMM 111 | *PUBLIC SPEAKING or *ARGUMENT AND CRITICAL DISCOURSE or *INTERPERSONAL COMMUNICATION | 3 |
| Phys Bacc Core Lab Science | 4 | |
| HHS 231 | *LIFETIME FITNESS FOR HEALTH | 2 |
| Credits | 16 | |
| Spring | ||
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| WR 222 | *ENGLISH COMPOSITION | 3 |
| Bio/Phys Bacc Core Lab Science | 4 | |
| PAC course | 1 | |
| Credits | 15 | |
| Second Year | ||
| Fall | ||
| ECON 202 | *INTRODUCTION TO MACROECONOMICS | 4 |
| BA 260 | INTRODUCTION TO ENTREPRENEURSHIP | 4 |
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| Bacc Core: Literature & Arts | 3 | |
| Credits | 15 | |
| Winter | ||
| BA 211 | FINANCIAL ACCOUNTING | 4 |
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 283 | CREATIVITY, CULTURE, AND THE WORKPLACE | 1 |
| Bacc Core: Western Culture | 3 | |
| Bacc Core: Cultural Diversity | 3 | |
| Credits | 15 | |
| Spring | ||
| BA 213 | MANAGERIAL ACCOUNTING | 4 |
| BA 230 | BUSINESS LAW I | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Elective | 1 | |
| Credits | 14 | |
| Third Year | ||
| Fall | ||
| BA 311 | FRAMING YOUR CAREER PLAN | 1 |
| BA 223 | PRINCIPLES OF MARKETING | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| Bacc Core: Diff/Power/Disc | 3 | |
| Credits | 16 | |
| Winter | ||
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 240 | FINANCE | 4 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| Elective | 1 | |
| Credits | 14 | |
| Spring | ||
| BA 313 | THE ORANGE AND BLACK CASE COMPETITION | 1 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| Bacc Core: Sci/Tech/Society | 3 | |
| Bacc Core: Cont Global Issues | 3 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| BA 411 | NAVIGATING YOUR WORKPLACE | 1 |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| Option 1 | 4 | |
| Elective | 1 | |
| Credits | 14 | |
| Winter | ||
| BA 412 | FINANCIAL PLANNING I | 1 |
| BANA 470 | DATA MANAGEMENT | 3 |
| BANA 471 | DATA EXPLORATION AND VISUALIZATION | 3 |
| Option 2 | 4 | |
| Option 3 | 4 | |
| Credits | 15 | |
| Spring | ||
| BA 413 | FINANCIAL PLANNING II | 1 |
| BANA 472 | DATA AND TEXT MINING | 3 |
| MGMT 477/MRKT 477 | INTEGRATED HUMAN RESOURCE ANALYTICS PROJECT (Capstone) | 4 |
| Option 4 | 4 | |
| Option 5 | 4 | |
| Credits | 16 | |
| Total Credits | 180 | |