Digital Marketing Analytics Option

This option is offered within the following major(s):

Business Analytics - College of Business

Also available via Ecampus.

Digital Marketing Analysts apply sophisticated methods to analyze big data and solve marketing problems such as consumer analysis, customer segmentation and micro-targeting. The Digital Marketing Analytics option further develops analytical skills associated with Customer Relationship Management (CRM), web analytics, social media marketing and analytics, and marketing analytics.

Option Code: 903

Course List
Code	Title	Credits
MRKT 477	INTEGRATED MARKETING ANALYTICS PROJECT	4
MRKT 484	DIGITAL MARKETING PLATFORMS	4
MRKT 485	SEARCH MARKETING	4
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS	4
Total Credits		24

Option Code: 903

Academic Catalog

Digital Marketing Analytics Option

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