This option is available within the Business Analytics major at the following locations:

• Corvallis
• Ecampus

Digital Marketing Analysts apply sophisticated methods to analyze big data and solve marketing problems such as consumer analysis, customer segmentation and micro-targeting.  The Digital Marketing Analytics option further develops analytical skills associated with Customer Relationship Management (CRM), web analytics, social media marketing and analytics, and marketing analytics.

Option Code: 903

Upon successful completion of the program, students will meet the following learning outcomes:

• Identify and describe complex business problems in terms of analytical models.
• Apply the primary statistical, quantitative and business analytics tools and techniques to support common business decision-making applications.
• Analyze the applications of business analytics in real-world business situations.
• Communicate technical information to both technical and non-technical audiences in writing and with visualizations.
• Demonstrate ethical decision-making in structured or unstructured and ambiguous situations.

Option Code: 903