Digital Marketing Analytics Option
This option is available within the Business Analytics major at the following locations:
- Corvallis
- Ecampus
Digital Marketing Analysts apply sophisticated methods to analyze big data and solve marketing problems such as consumer analysis, customer segmentation and micro-targeting. The Digital Marketing Analytics option further develops analytical skills associated with Customer Relationship Management (CRM), web analytics, social media marketing and analytics, and marketing analytics.
Option Code: 903
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify and describe complex business problems in terms of analytical models.
- Apply the primary statistical, quantitative and business analytics tools and techniques to support common business decision-making applications.
- Analyze the applications of business analytics in real-world business situations.
- Communicate technical information to both technical and non-technical audiences in writing and with visualizations.
- Demonstrate ethical decision-making in structured or unstructured and ambiguous situations.
| Code | Title | Credits |
|---|---|---|
| Required Core 1 | ||
| MRKT 477 | INTEGRATED MARKETING ANALYTICS PROJECT | 4 |
| MRKT 484 | DIGITAL MARKETING PLATFORMS | 4 |
| MRKT 485 | SEARCH MARKETING | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| Total Credits | 24 | |
Option Code: 903