Market Research and Consumer Analytics Option
This option is offered within the following major(s):
Also available via Ecampus.
Market research analysts collect and analyze data to study market conditions and help businesses to promote their services and products. These professionals gather and interpret data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.
Option Code: 904
| Code | Title | Credits |
|---|---|---|
| MRKT 396 | FUNDAMENTALS OF MARKETING RESEARCH | 4 |
| MRKT 477 | INTEGRATED MARKETING ANALYTICS PROJECT | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 491 | QUALITATIVE RESEARCH METHODS | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 496 | MARKETING RESEARCH PRACTICUM | 4 |
| Total Credits | 24 | |
Option Code: 904