This option is available within the Business major at the following locations:

• Corvallis
• Ecampus

Marketing is the science of identifying, measuring, and satisfying the demand of a market. Marketing is a key driver of firm strategy and the marketing perspective requires managers to consider every interaction the customer has with the company. Marketing students learn to incorporate customer insights and innovative problem-solving to develop and communicate marketing strategy. Data analytics leverages advances in software interoperability, data exchange mechanisms, and data mining/visualization techniques to better understand operations, customers, and markets. The combination of Marketing Insights, which provides the theoretical understanding of determinants of customer behavior, and Business Analytics, which provides the big data analytical techniques, helps to provide the critical link between the promise of abundant data and actionable insights gleaned from these data.

Option Code: 2047

Upon successful completion of the program, students will meet the following learning outcomes:

• Conduct research or produce some other form of creative work.
• Demonstrate mastery of subject material.
• Conduct scholarly or professional activities in an ethical manner.
• Analyze the impact of an enterprise on its various stakeholders.
• Propose and collect data necessary to inform a discipline-based evaluation of a complex business challenge.
• Apply critical thinking skills to a business challenge in the presence of uncertainty and ambiguity.
• Organize and present in written and oral form a persuasive and comprehensive evaluation of a business challenge.

Option Code: 2047