Marketing Insights and Analytics Graduate Option
This option is available within the Business major at the following locations:
Marketing is the science of identifying, measuring, and satisfying the demand of a market. Marketing is a key driver of firm strategy and the marketing perspective requires managers to consider every interaction the customer has with the company. Marketing students learn to incorporate customer insights and innovative problem-solving to develop and communicate marketing strategy. Data analytics leverages advances in software interoperability, data exchange mechanisms, and data mining/visualization techniques to better understand operations, customers, and markets. The combination of Marketing Insights, which provides the theoretical understanding of determinants of customer behavior, and Business Analytics, which provides the big data analytical techniques, helps to provide the critical link between the promise of abundant data and actionable insights gleaned from these data.
Option Code: 2047
Upon successful completion of the program, students will meet the following learning outcomes:
- Conduct research or produce some other form of creative work.
- Demonstrate mastery of subject material.
- Conduct scholarly or professional activities in an ethical manner.
|BA 590||MARKETING MANAGEMENT||3|
|BANA 560||DATA ANALYTICS FOR COMPETITIVE ADVANTAGE||3|
|BANA 570||DATA MANAGEMENT||3|
|BANA 571||DATA EXPLORATION AND VISUALIZATION||3|
|BANA 572||DATA AND TEXT MINING||3|
|MRKT 592||CONSUMER BEHAVIOR||3|
|Select two courses from the following:||8|
|DIGITAL MARKETING PLATFORMS|
|CUSTOMER RELATIONSHIP MANAGEMENT|
|MRKT 578||MARKETING STRATEGY CAPSTONE||4|
|or BANA 577||INTEGRATED BUSINESS ANALYTICS PROJECT|
Option Code: 2047