Applied AI in Business Minor
This program is available at the following locations:
- Corvallis
- Ecampus
Acquire hands-on experience to bridge real-world business problems with technical solutions. Use AI-based methods to extract insights from data and translate insights into competitive business advantage. Gain strong technical skills such as data management, exploration, and visualization, and apply the basics of machine learning and natural language processing in business contexts. Understand the challenges and opportunities presented by AI, focusing on its impact on the future of work, ethics, policy, and broader societal implications.
Minor Code: A047
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify business opportunities for data-driven or AI-based solutions.
- Bridge business problems with the appropriate combination of analytical models, machine learning algorithms, and natural language processing methods.
- Demonstrate proficiency in machine learning algorithms and in data analytic tools.
- Develop data-driven or AI-based solutions to support decision-making in real-world business situations.
- Communicate technical information and analysis results to people both with and without technical backgrounds.
- Estimate the financial, operational and ethical consequences of a data-driven or AI-based solution developed in structured or unstructured and ambiguous situations.
- Explain the challenges and opportunities presented by AI.
| Code | Title | Credits |
|---|---|---|
| Required Core | ||
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| BANA 371 | DATA MANAGEMENT | 3 |
| BANA 372 | DATA EXPLORATION AND VISUALIZATION | 3 |
| BANA 472 | MACHINE LEARNING AND TEXT MINING FOR BUSINESS | 3 |
| BA 497 | ADVANCING BUSINESS AND SOCIETY WITH AI-BASED SOLUTIONS | 4 |
| Electives | ||
| Select a minimum of 10 credits from the following courses (see Focus Areas for guidance): | 10 | |
| +MANAGING ORGANIZATIONS 1 | ||
or BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | |
| FOUNDATIONS OF THE ENTREPRENEURIAL MINDSET | ||
| ACCOUNTING FOR DECISION MAKING | ||
| PRINCIPLES OF FINANCIAL ACCOUNTING and PRINCIPLES OF MANAGERIAL ACCOUNTING | ||
| INTRODUCTION TO FINANCIAL MANAGEMENT 1 | ||
or BA 240 | FINANCE | |
| IDEATION AND CREATIVE THINKING | ||
| PRINCIPLES OF MARKETING 1 | ||
or BA 223 | PRINCIPLES OF MARKETING | |
| INVESTMENTS | ||
| FINTECH AND APPLIED AI IN FINANCE | ||
| *INTRODUCTION TO THE HEALTH CARE SYSTEM | ||
| INTRODUCTION TO HEALTH DATA ANALYSIS | ||
| INTRODUCTION TO HEALTH CARE MANAGEMENT | ||
| ARTIFICIAL INTELLIGENCE IN HEALTHCARE | ||
| FINANCIAL MANAGEMENT OF HEALTH CARE ORGANIZATIONS | ||
| HEALTHCARE ANALYTICS & INFORMATICS | ||
| EMPLOYEE RECRUITMENT AND SELECTION | ||
or MGMT 449 | COMPENSATION MANAGEMENT | |
| HUMAN RESOURCES MANAGEMENT | ||
| DIGITAL MARKETING PLATFORMS | ||
| SEARCH MARKETING | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
or MRKT 492 | CONSUMER BEHAVIOR | |
| Total Credits | 27 | |
- *
Baccalaureate Core course. Applies to general education requirements for undergraduate students in a catalog year up to 2024-2025
- 1
Some elective courses require a prerequisite grade of C or higher
Focus Areas
Focus Areas are suggested course combinations directed at specific areas of interest and professional goals. Focus areas are not transcript visible.
Consumer Analytics Focus
| Code | Title | Credits |
|---|---|---|
| BA 390 | PRINCIPLES OF MARKETING | 4 |
| or BA 223 | PRINCIPLES OF MARKETING | |
| MRKT 477 | INTEGRATED MARKETING ANALYTICS PROJECT | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| or MRKT 492 | CONSUMER BEHAVIOR | |
| Total Credits | 12 | |
Digital Marketing Focus
| Code | Title | Credits |
|---|---|---|
| BA 390 | PRINCIPLES OF MARKETING | 4 |
| or BA 223 | PRINCIPLES OF MARKETING | |
| MRKT 484 | DIGITAL MARKETING PLATFORMS | 4 |
| MRKT 485 | SEARCH MARKETING | 4 |
| Total Credits | 12 | |
Finance Focus
| Code | Title | Credits |
|---|---|---|
| BA 360 | INTRODUCTION TO FINANCIAL MANAGEMENT | 4 |
| or BA 240 | FINANCE | |
| FIN 341 | INVESTMENTS | 4 |
| FIN 455 | FINTECH AND APPLIED AI IN FINANCE | 4 |
| Total Credits | 12 | |
Foundational Business Focus
| Code | Title | Credits |
|---|---|---|
| BA 251 | +MANAGING ORGANIZATIONS | 4 |
| or BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | |
| BA 260 | FOUNDATIONS OF THE ENTREPRENEURIAL MINDSET | 4 |
| or BA 267 | INTRODUCTION TO ENTREPRENEURIAL MARKET OPPORTUNITIES | |
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| or BA 211Z & BA 213Z | PRINCIPLES OF FINANCIAL ACCOUNTING and PRINCIPLES OF MANAGERIAL ACCOUNTING | |
| BA 390 | PRINCIPLES OF MARKETING | 4 |
| or BA 223 | PRINCIPLES OF MARKETING | |
| Total Credits | 16 | |
Healthcare Analytics Focus
| Code | Title | Credits |
|---|---|---|
| BA 361 | IDEATION AND CREATIVE THINKING | 4 |
| H 220 | INTRODUCTION TO HEALTH DATA ANALYSIS | 3 |
| H 301 | ARTIFICIAL INTELLIGENCE IN HEALTHCARE | 4 |
| HHS 462 | HEALTHCARE ANALYTICS & INFORMATICS | 4 |
| Total Credits | 15 | |
Healthcare Management Focus
| Code | Title | Credits |
|---|---|---|
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| or BA 211Z & BA 213Z | PRINCIPLES OF FINANCIAL ACCOUNTING and PRINCIPLES OF MANAGERIAL ACCOUNTING | |
| H 210 | *INTRODUCTION TO THE HEALTH CARE SYSTEM | 3 |
| H 250 | INTRODUCTION TO HEALTH CARE MANAGEMENT | 3 |
| H 457 | FINANCIAL MANAGEMENT OF HEALTH CARE ORGANIZATIONS | 3 |
| Total Credits | 13 | |
Human Resource Management Focus
| Code | Title | Credits |
|---|---|---|
| BA 251 | +MANAGING ORGANIZATIONS | 4 |
| or BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | |
| MGMT 453 | HUMAN RESOURCES MANAGEMENT | 4 |
| MGMT 448 | EMPLOYEE RECRUITMENT AND SELECTION | 4 |
| or MGMT 449 | COMPENSATION MANAGEMENT | |
| Total Credits | 12 | |
Minor Code: A047