Design and Innovation Management Undergraduate Major (BS, HBS)
This program is available at the following locations:
- Corvallis
- Ecampus
Options available:
The Design and Innovation Management Major is a professional program offered through the College of Business. This program is designed for students who want a management role in a design field. Gain necessary skills in marketing, finance, leadership, strategy, and supply chain. This option provides students with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.
Major Code: 912
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify, define and describe design management practice in relation to various types of businesses and business models and its effect on social, environmental, political, cultural, and economic systems.
- Identify, define and solve human-centered design opportunities.
- Formulate and conduct design research.
- Apply design thinking and visual thinking processes to understand the framework of problem solving.
- Explore and iterate multiple ideas.
- Express ideas through visual representations and create prototypes that consider utility, usability and desirability of solutions.
Degree requirements include university core education, design and major curricula. The design curriculum provides students with a broad overview of design thinking and processes and incorporates foundational business coursework. The lower-division curriculum involves completion of courses within the first and second year that build a solid foundation for the upper-division curricula. Students entering design programs should have basic art and illustration skills. ART 115 and ART 117 are highly recommended elective courses.
Transitions to OSU and Introduction to Business coursework will depend on student type. At registration, an academic advisor will determine the most appropriate path.
- Students entering OSU as their first college experience after high school will take a 100 Transitions course, BA 160, and a BA 16X series;
- Students entering OSU COB as a second-year transfer student (approximately three years to graduation) will take a 300 Transitions course, BA 160, and BA 101Z; or
- Students entering OSU COB as a third-year transfer student (approximately two years or less to graduation) will take a 300 Transitions course and BA 101Z.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| Design Curriculum 1 | 104-108 | |
| Design and Innovation Management Curriculum | 28 | |
| Unspecified Core Education 1 | 19-22 | |
| Unrestricted Electives 2 | 22-29 | |
| Total Credits | 180 | |
- 1
Some courses in the Design Curriculum double-count with Core Education categories. Unspecified Core Education credits are not shared with the Design Curriculum
- 2
Options and minors are available to provide specializations and fulfill unrestricted elective credits
Design Curriculum
| Code | Title | Credits |
|---|---|---|
| Foundations of Design | ||
| Introduction to Business | ||
| Third-year transfer students may be eligible to waive BA 160. | ||
| BA 160 | +COB CAREER AND MAJOR EXPLORATION | 1 |
| Dependent on entry level, students will take one of the following: | 4-6 | |
| INNOVATION NATION--AWARENESS TO ACTION and INNOVATION NATION--IDEAS TO REALITY | ||
| LAUNCH PAD I and LAUNCH PAD II | ||
| INTRODUCTION TO BUSINESS | ||
| Art | ||
| ART 101 | +*INTRODUCTION TO THE VISUAL ARTS | 3 |
| ART 204 | +*INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES | 3 |
| or ART 205 | +*INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE | |
| or ART 206 | +*INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | |
| ART 367 | *HISTORY OF DESIGN | 3 |
| Communications | ||
| COMM 114 | +*ARGUMENT AND CRITICAL DISCOURSE | 3-4 |
| or COMM 111Z | +*PUBLIC SPEAKING | |
| or COMM 218Z | +*INTERPERSONAL COMMUNICATION | |
| Economics | ||
| ECON 201Z | +*PRINCIPLES OF MICROECONOMICS | 4 |
| Mathematics | ||
| MTH 111Z | +*PRECALCULUS I: FUNCTIONS | 4 |
| Writing | ||
| WR 121Z | +*COMPOSITION I | 4 |
| WR 323 | +*ADVANCED WRITING & ARGUMENTATION | 3-4 |
| or WR 227Z | +*TECHNICAL WRITING | |
| Design Core | ||
| BA 223 | PRINCIPLES OF MARKETING 1 | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE 1 | 4 |
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| or BA 211Z & BA 213Z | PRINCIPLES OF FINANCIAL ACCOUNTING and PRINCIPLES OF MANAGERIAL ACCOUNTING | |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 361 | IDEATION AND CREATIVE THINKING | 4 |
| BA 396 | +MARKETS AS SOCIAL STATUS SYSTEMS | 3 |
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| DSGN 101 | DESIGN FUNDAMENTALS | 4 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| Blueprint: Personal & Professional Development | ||
| Second Year | ||
| Third-year transfer students may be eligible to substitute BA 381 for second year Professional Development and Blueprint coursework. | ||
| DSGN 253 | +PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| DSGN 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Third Year | ||
| DSGN 311 | +FRAMING YOUR CAREER PLAN | 1 |
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| Fourth Year | ||
| DSGN 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| Experiential Learning | ||
| Select 2 credits from the following courses: | 2 | |
Any COB 004 Internship (e.g. DSGN 004) 2 | ||
Any COB 403 Thesis (eg. DSGN 403) | ||
Any COB 405 Reading & Conference (eg. DSGN 405) | ||
Any COB 406 Projects (eg. DSGN 406) | ||
Any COB 409 Practicum (eg. DSGN 409) | ||
Any COB 410 Internship (eg. DSGN 410) | ||
| INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS | ||
| Total Credits | 104-108 | |
- *
Baccalaureate Core course. Applies to general education requirements for undergraduate students in a catalog year up to 2024-2025
- +
Core Education course. Applies to general education requirements for undergraduate students in catalog year 2025-2026 and beyond
- ^
Writing Intensive Curriculum (WIC) course
- 1
Course requires a grade of C or higher
- 2
Students may substitute a COB 004 Internship (e.g. DSGN 004) course for the experiential learning requirement if they do not need an additional 2 credits to meet their 180 credit degree total
Design and Innovation Management Curriculum
| Code | Title | Credits |
|---|---|---|
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Select two courses from the following: | 8 | |
| INNOVATION MANAGEMENT | ||
| ^FASHION FORECASTING AND MARKET ANALYSIS | ||
| HISTORY OF CONTEMPORARY FASHION | ||
| *GLOBAL SOURCING OF TEXTILES, APPAREL, AND FOOTWEAR | ||
| DIGITAL MARKETING PLATFORMS | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| +*SUSTAINABLE COMMUNITIES | ||
| Total Credits | 28 | |
Major Code: 912
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | +COB CAREER AND MAJOR EXPLORATION | 1 |
| COMM 111Z | +*PUBLIC SPEAKING or +*ARGUMENT AND CRITICAL DISCOURSE or +*INTERPERSONAL COMMUNICATION | 4 |
| MTH 111Z | +*PRECALCULUS I: FUNCTIONS | 4 |
| Core Ed: Transitions | 2 | |
| Core Ed: Arts & Humanities Global | 3-4 | |
| Credits | 15 | |
| Winter | ||
| ART 101 | +*INTRODUCTION TO THE VISUAL ARTS | 3 |
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| DSGN 101 | DESIGN FUNDAMENTALS | 4 |
| ECON 201Z | +*PRINCIPLES OF MICROECONOMICS | 4 |
| Credits | 14 | |
| Spring | ||
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| WR 121Z | +*COMPOSITION I | 4 |
| Core Ed: Scientific Inquiry & Analysis | 4 | |
| Credits | 14 | |
| Second Year | ||
| Fall | ||
| BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| BA 315 | ACCOUNTING FOR DECISION MAKING or PRINCIPLES OF FINANCIAL ACCOUNTING and PRINCIPLES OF MANAGERIAL ACCOUNTING | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Electives | 2 | |
| Credits | 15 | |
| Winter | ||
| ART 204 | +*INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES or +*INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE or +*INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | 3 |
| BA 223 or BA 390 | PRINCIPLES OF MARKETING or PRINCIPLES OF MARKETING | 4 |
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| WR 323 or WR 227Z | +*ADVANCED WRITING & ARGUMENTATION or +*TECHNICAL WRITING | 3-4 |
| Credits | 15 | |
| Spring | ||
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| DSGN 253 | +PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| Core Ed: Scientific Inquiry & Analysis | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| ART 367 | *HISTORY OF DESIGN | 3 |
| DSGN 311 | +FRAMING YOUR CAREER PLAN | 1 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| Elective | 3 | |
| Credits | 15 | |
| Winter | ||
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| Core Ed: Difference, Power & Oppression Foundations | 3-4 | |
| Elective | 3 | |
| Credits | 16 | |
| Spring | ||
| BA 361 | IDEATION AND CREATIVE THINKING | 4 |
| DSGN 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| Core Ed: Seeking Solutions | 3-4 | |
| Elective | 3 | |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| DSGN 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| Design Elective | 4 | |
| Elective | 2 | |
| Credits | 15 | |
| Winter | ||
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| Design Elective | 4 | |
| Experiential Learning | 2 | |
| Elective | 4 | |
| Credits | 15 | |
| Spring | ||
| BA 396 | +MARKETS AS SOCIAL STATUS SYSTEMS | 3 |
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Electives | 6 | |
| Credits | 14 | |
| Total Credits | 180 | |
- *
Baccalaureate Core course. Applies to general education requirements for undergraduate students in a catalog year up to 2024-2025
- +
Core Education course. Applies to general education requirements for undergraduate students in catalog year 2025-2026 and beyond
- ^
Writing Intensive Curriculum (WIC) course