Design and Innovation Management Undergraduate Major (BS, HBS)
This program is available at the following locations:
- Corvallis
- Ecampus
Options available:
The Design and Innovation Management Major is a professional program offered through the College of Business. This program is designed for students who want a management role in a design field. Gain necessary skills in marketing, finance, leadership, strategy, and supply chain. This option provides students with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.
Major Code: 912
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify, define and describe design management practice in relation to various types of businesses and business models and its effect on social, environmental, political, cultural, and economic systems.
- Identify, define and solve human-centered design opportunities.
- Formulate and conduct design research.
- Apply design thinking and visual thinking processes to understand the framework of problem solving.
- Explore and iterate multiple ideas.
- Express ideas through visual representations and create prototypes that consider utility, usability and desirability of solutions.
The lower-division design core involves completion of courses within the first and second year that build a solid foundation for the upper-division design curricula. The lower-division design core course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU. Students entering design programs should have basic art and illustration skills. ART 115 and ART 117 are highly recommended elective courses.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| Design Core | 78 | |
| Design and Innovation Management Curriculum | 28 | |
| Baccalaureate Core 1 | 52 | |
| Unrestricted Electives 2 | 22 | |
| Total Credits | 180 | |
- 1
28 credits (8 courses) of the Bacc Core requirements are also part of the Design Core
- 2
Options and minors are available to provide specializations and fulfill unrestricted elective credits
Design Core Curriculum
The design core curriculum provides students with a broad overview of design thinking and processes.
| Code | Title | Credits |
|---|---|---|
| Foundations of Design 1 | ||
| Transitions | ||
| Students entering OSU as their first college experience will take the BA 16X series. Other students will complete BA 280 (or other transition course). | ||
| BA 160 | B-ENGAGED | 2-3 |
| or BA 163 | B-ENGAGED | |
| or BA 280 | BUSINESS INSIGHTS | |
| Introduction to Business | ||
| Select one of the following with approval from your advisor: | 6 | |
| INNOVATION NATION--AWARENESS TO ACTION and INNOVATION NATION--IDEAS TO REALITY | ||
| LAUNCH PAD I and LAUNCH PAD II | ||
| INTRODUCTION TO BUSINESS and MICROSOFT EXCEL | ||
| Art | ||
| ART 101 | *INTRODUCTION TO THE VISUAL ARTS | 3 |
| ART 204 | *INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES | 3 |
| or ART 205 | *INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE | |
| or ART 206 | *INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | |
| ART 367 | *HISTORY OF DESIGN | 3 |
| Communications | ||
| COMM 114 | *ARGUMENT AND CRITICAL DISCOURSE | 3-4 |
| or COMM 111Z | +*PUBLIC SPEAKING | |
| or COMM 218Z | +*INTERPERSONAL COMMUNICATION | |
| Economics | ||
| ECON 201 | +*INTRODUCTION TO MICROECONOMICS | 4 |
| Mathematics | ||
| MTH 111Z | +*PRECALCULUS I: FUNCTIONS | 4 |
| Writing | ||
| WR 121Z | *COMPOSITION I | 4 |
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3-4 |
| or WR 227Z | *TECHNICAL WRITING | |
| Design Core | ||
| BA 223 | PRINCIPLES OF MARKETING 2 | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| BA 352 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE 2 | 4 |
| or BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 361 | IDEATION AND CREATIVE THINKING | 4 |
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| DSGN 101 | DESIGN FUNDAMENTALS | 4 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| Experiential Learning | ||
| Complete a thesis, directed readings, projects, internship or study abroad: 3 | 2 | |
Any COB 403 Thesis course (eg. DSGN 403) | ||
Any COB 405 Reading and Conference course (eg. DSGN 405) | ||
Any COB 406 Projects course (eg. DSGN 406) | ||
Any COB 410 Internship course (eg. DSGN 410) | ||
| INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS | ||
| Blueprint: Personal & Professional Development | ||
| Second Year | ||
| Third-year transfer students may be eligible to substitute BA 381 for second year Transitions and Blueprint. | ||
| DSGN 253 | PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| DSGN 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Third Year | ||
| DSGN 311 | FRAMING YOUR CAREER PLAN | 1 |
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| Fourth Year | ||
| DSGN 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| Total Credits | 104-107 | |
- *
Baccalaureate Core Course (BCC)
- ^
Writing Intensive Course (WIC)
- +
Core Education course. Applies only to students admitted to an OSU undergraduate degree from Summer 2025 onwards
- 1
The ART, COMM, ECON, MTH and WR courses listed meet the university's baccalaureate core requirements for Mathematics, Social Processes & Institutions, Writing, Speech, Western Culture, Literature & The Arts, and Science, Technology & Society. All students must meet the other Baccalaureate Core requirements and the other requirements for baccalaureate degrees
- 2
Courses require a grade of C or higher
- 3
Students may substitute any COB 004 Internship course (eg. BA 004) for the experiential learning requirement if they do not need an additional 2 credits to meet their 180 degree total
Design and Innovation Management Curriculum
| Code | Title | Credits |
|---|---|---|
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Select two courses from the following: | 7-8 | |
| INNOVATION MANAGEMENT | ||
| ^FASHION FORECASTING AND MARKET ANALYSIS | ||
| HISTORY OF CONTEMPORARY FASHION | ||
| *GLOBAL SOURCING OF TEXTILES, APPAREL, AND FOOTWEAR | ||
| DIGITAL MARKETING PLATFORMS | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| *SUSTAINABLE COMMUNITIES | ||
| Total Credits | 27-28 | |
Major Code: 912
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | B-ENGAGED | 3 |
| MTH 111Z | +*PRECALCULUS I: FUNCTIONS | 4 |
| Bacc Core: Cultural Diversity | 3 | |
| Bacc Core: PAC | 1 | |
| Bacc Core: Science 1 | 4 | |
| Credits | 15 | |
| Winter | ||
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| DSGN 101 | DESIGN FUNDAMENTALS | 4 |
| HHS 231 | *LIFETIME FITNESS FOR HEALTH | 2 |
| WR 121Z | *COMPOSITION I | 4 |
| Bacc Core: Science 2 | 4 | |
| Credits | 17 | |
| Spring | ||
| ART 101 | *INTRODUCTION TO THE VISUAL ARTS | 3 |
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| DSGN 121 | COMPUTER AIDED DESIGN | 3 |
| COMM 111Z | +*PUBLIC SPEAKING | 4 |
| Bacc Core: Science 3 | 4 | |
| Credits | 17 | |
| Second Year | ||
| Fall | ||
| BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| DSGN 244 | COLOR INNOVATION | 4 |
| DSGN 255 | TEXTILES | 4 |
| DSGN 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| WR 323 | *ADVANCED WRITING & ARGUMENTATION | 3 |
| Credits | 16 | |
| Winter | ||
| ART 204 | *INTRODUCTION TO WESTERN ART: PREHISTORY TO HIGH MIDDLE AGES or *INTRODUCTION TO WESTERN ART: GOTHIC TO BAROQUE or *INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | 3 |
| BA 223 | PRINCIPLES OF MARKETING | 4 |
| DSGN 281 | DRAWING AND SKETCHING | 4 |
| DSGN 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| ECON 201 | +*INTRODUCTION TO MICROECONOMICS | 4 |
| Credits | 16 | |
| Spring | ||
| BA 315 | ACCOUNTING FOR DECISION MAKING | 4 |
| DSGN 253 | PROFESSIONAL DEVELOPMENT | 3 |
| DSGN 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| Bacc Core | 3 | |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| ART 367 | *HISTORY OF DESIGN | 3 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| DSGN 311 | FRAMING YOUR CAREER PLAN | 1 |
| DSGN 341 | DESIGN THINKING AND PROCESS INNOVATION | 4 |
| Electives | 4 | |
| Credits | 16 | |
| Winter | ||
| DSGN 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| DSGN 342 | INTRODUCTION TO DESIGN MANAGEMENT | 4 |
| Bacc Core - DPD | 3 | |
| Design Elective | 4 | |
| Electives | 2 | |
| Credits | 14 | |
| Spring | ||
| BA 361 | IDEATION AND CREATIVE THINKING | 4 |
| DSGN 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| DSGN 343 | IDEA VISUALIZATION | 4 |
| MGMT 364 | PROJECT MANAGEMENT | 4 |
| Experiential Learning | 2 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| DSGN 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| DSGN 440 | DESIGN RESEARCH | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| Design Elective | 4 | |
| Credits | 13 | |
| Winter | ||
| DSGN 412 | FINANCIAL PLANNING I | 1 |
| DSGN 441 | SERVICE DESIGN INNOVATION | 4 |
| Electives | 8 | |
| Credits | 13 | |
| Spring | ||
| DSGN 413 | FINANCIAL PLANNING II | 1 |
| DSGN 442 | MATERIALITY AND MAKING FIELD PROJECT | 4 |
| Electives | 8 | |
| Credits | 13 | |
| Total Credits | 180 | |