Marketing Graduate Option
This option is available within the Business Administration major at the following locations:
- Corvallis
- Ecampus
- Portland hybrid
Marketing is the science of identifying, measuring, and satisfying the demand of a market and is the key driver of firm strategy and the marketing perspective requires managers to consider every interaction the customer has with the company. Marketing students learn to incorporate customer insights and innovative problem-solving to develop and communicate marketing strategy in the digital age. OSU’s Marketing MBA emphasizes marketing theory and application, strategic thinking, and sustainable and ethical decision-making. The Marketing (MRKT) option prepares students for careers in digital marketing and multinational marketing at entities including Fortune 500 companies and other for-profit businesses, government, and non-governmental entities with “in-house” market research departments.
Option Code: 2054
Options follow the learning outcomes of the major. For this option, refer to the learning outcomes of the Business Administration major.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| MRKT 592 | CONSUMER BEHAVIOR | 3 |
| Electives | ||
| Select a minimum of 11 credits from the following: | 11 | |
| BUSINESS INTERNSHIP | ||
| DIGITAL MARKETING PLATFORMS | ||
| SEARCH MARKETING | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| PROFESSIONAL SALES | ||
| PERSONAL SELLING SKILLS AND TECHNIQUES | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| RETAIL MANAGEMENT | ||
| GLOBAL MARKETING | ||
| Capstone | ||
| MRKT 578 | MARKETING STRATEGY CAPSTONE | 4 |
| Total Credits | 18 | |
Option Code: 2054