This option is available within the Business Administration major at the following locations:

• Corvallis
• Ecampus
• Portland

Marketing is the science of identifying, measuring, and satisfying the demand of a market and is the key driver of firm strategy and the marketing perspective requires managers to consider every interaction the customer has with the company. Marketing students learn to incorporate customer insights and innovative problem-solving to develop and communicate marketing strategy in the digital age. OSU’s Marketing MBA emphasizes marketing theory and application, strategic thinking, and sustainable and ethical decision-making. The Marketing (MRKT) option prepares students for careers in digital marketing and multinational marketing at entities including Fortune 500 companies and other for-profit businesses, government, and non-governmental entities with “in-house” market research departments.

Option Code: 2054

Upon successful completion of the program, students will meet the following learning outcomes:

• Conduct research or produce some other form of creative work.
• Demonstrate mastery of subject material.
• Conduct scholarly or professional activities in an ethical manner.

Option Code: 2054