BANA 004, INTERNSHIP, 0 Credits

Engage in a hands-on learning experience that complements the theoretical knowledge acquired through academic coursework to foster personal and professional development.

BANA 270, INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE, 4 Credits

Applies analytical and artificial intelligence methods for better organizational decision making. Applies computational methods over large amount of data to gain competitive advantage. Covers basic IT strategy concepts for the identification of the opportunities for analytical/AI solutions. Introduces various machine learning methods with hands-on experience using software package to implement such solutions. Provides link between computational methods and typical issues in various aspects of organizations, including customer relationship management, internet marketing, supply chain management, information security, and human resource management.

Equivalent to: BA 481

Available via Ecampus

BANA 370, INTRODUCTION TO BUSINESS ANALYTICS, 4 Credits

How organizations can successfully collect, evaluate and apply information for better decision making. Emerging technologies such as transaction processing systems, RFID, weblogs, social networks, website usage, and online communities have the potential to reveal market trends, suppliers' preferences, and competitors' next moves. The success of an organization largely depends on its ability to take advantage of those data sets that are already available to it. Starts with basic IT strategy concepts for the identification of the opportunities for BI solutions, and ends with hands-on experience using Business Intelligence tools to implement such solutions. NO LONGER TAUGHT. REPLACED WITH BANA 270.

Equivalent to: BA 481, BA 483

Available via Ecampus

BANA 371, DATA MANAGEMENT, 3 Credits

Familiarize students with the major activities involved in collecting and managing data for a data analytics project, including extracting information from relational databases, mapping organizational requirements into a data design, transforming data into information, and exploring basic concepts underlying No Structured Query Language (NoSQL) data management and analysis methods.

Prerequisite: BANA 270 with C- or better or BANA 370 with C- or better

Equivalent to: BA 474, BANA 470

Available via Ecampus

BANA 372, DATA EXPLORATION AND VISUALIZATION, 3 Credits

Explores and visualizes data in business analytics projects. Focuses on exploring and wrangling data to discover interesting analysis questions and prepare for other analytics activities. Pays special attention to data visualization methods and their overall place in data science and business analytics.

Prerequisite: BANA 270 with C- or better or BANA 370 with C- or better

Equivalent to: BA 475, BANA 471

Available via Ecampus

BANA 403, THESIS, 1-16 Credits

This course is repeatable for 16 credits.

BANA 405, READING & CONFERENCE, 1-16 Credits

This course is repeatable for 16 credits.

BANA 406, PROJECTS, 1-16 Credits

This course is repeatable for 16 credits.

BANA 410, INTERNSHIP, 1-12 Credits

This course is repeatable for 16 credits.

Available via Ecampus

BANA 450, INTRODUCTION TO SPORTS ANALYTICS, 4 Credits

Introduces the applications of data analytics across all functional areas of sport business, including marketing, event management, human resource management, finance, facility operation, legal services, etc. Explains how data can be applied to improve the decision outcomes and operation performance in talent identification, team performance management, ticket sales, and risk management.

Prerequisite: BA 350 with C- or better

Equivalent to: BA 450, SB 350

Available via Ecampus

BANA 472, MACHINE LEARNING AND TEXT MINING FOR BUSINESS, 3 Credits

Examines how machine learning (ML) and natural language processing (NLP) technologies can be used to improve decision-making. Covers the fundamental principles and techniques of ML, NLP, and uses real-world examples and cases to place ML and NLP techniques in context. Provides hands-on experience with ML and NLP software.

Prerequisite: (BANA 371 with C- or better or BANA 470 with C- or better or BA 474 with C- or better) and (BANA 372 [C-] or BANA 471 [C-] or BA 475 [C-])

Equivalent to: BA 476

Available via Ecampus

BANA 560, DATA ANALYTICS FOR COMPETITIVE ADVANTAGE, 3 Credits

Case studies, hands-on data analysis experience, and a class project will introduce basic concepts of data analytics, sketch the lifecycle of a data analytics project, and connect analytics to business consequences. Use representative analytic tools to support decision making.

Equivalent to: BA 573

Available via Ecampus

BANA 570, DATA MANAGEMENT, 3 Credits

Emphasizes major activities involved in collecting and managing data for a data analytics project, including extracting information from relational databases, mapping organizational requirements into a data design, transforming data into information, and exploring basic concepts underlying NoSQL data management and analysis methods.

Prerequisite: BANA 560 (may be taken concurrently) with B- or better

Equivalent to: BA 574

Available via Ecampus

BANA 571, DATA EXPLORATION AND VISUALIZATION, 3 Credits

Explores and visualizes data in business analytics projects. Focuses on exploring and wrangling data to discover interesting analysis questions and prepare for other analytics activities. Pays special attention to data visualization methods and their overall place in data science and business analytics.

Prerequisite: BA 573 with C or better or BANA 560 with C or better

Equivalent to: BA 575

Available via Ecampus

BANA 572, MACHINE LEARNING AND TEXT MINING FOR BUSINESS, 3 Credits

Examines how machine learning (ML) and natural language processing (NLP) technologies can be used to improve decision-making. Covers the fundamental principles and techniques of ML, NLP, and uses real-world examples and cases to place ML and NLP techniques in context. Provides hands-on experience with ML and NLP software.

Prerequisite: (BA 574 with B- or better or BANA 570 with B- or better) and (BA 575 [B-] or BANA 571 [B-])

Equivalent to: BA 576

Available via Ecampus

BANA 577, INTEGRATED BUSINESS ANALYTICS PROJECT, 3 Credits

Integrates what students have learned to solve industry-sponsored problems. Provides opportunities to design, implement, and evaluate analytic solutions for a real-world enterprise. Examines data, technical, and organizational requirements necessary for the success of analytical solutions. Provides the experience of leading and managing an analytical team, much as a Chief Analytics Officer (CAO) would be expected to do.

Prerequisite: (BANA 570 with B- or better or BA 574 with B- or better) and (BANA 571 [B-] or BA 575 [B-])

Equivalent to: BA 577

Available via Ecampus

DSGN 004, INTERNSHIP, 0 Credits

Provides basic personal and professional skills that can be used within and outside of a work setting. Through practice, this experience guides students in building and maintaining positive professional relationships, networking/mentoring relationships, and enhances students’ understanding of the connection between theory and practice in their respective disciplines.

DSGN 101, DESIGN FUNDAMENTALS, 4 Credits

Explores principles and theories of design through iterative development and making of project work. Topics include basic design terminology, design principles, and materiality.

Available via Ecampus

DSGN 121, COMPUTER AIDED DESIGN, 3 Credits

Introduction to the Adobe Creative Suite: Illustrator and Photoshop. Instruction in drawing, image editing, flat illustrations and textile design.

Available via Ecampus

DSGN 199, SPECIAL TOPICS, 1-6 Credits

This course is repeatable for 12 credits.

DSGN 226, INTRODUCTION TO APPAREL PRODUCT DEVELOPMENT, 4 Credits

Introduces terminology, assembly process, quality factors, and costs in the development of sewn product specifications.

Prerequisite: DSGN 121 with C- or better

DSGN 244, COLOR INNOVATION, 4 Credits

The aesthetics, meaning, and perception of color provide the foundational knowledge in this course.

Equivalent to: DSGN 244H

Available via Ecampus

DSGN 244H, COLOR INNOVATION, 4 Credits

The aesthetics, meaning, and perception of color provide the foundational knowledge in this course.

Attributes: HNRS – Honors Course Designator

Equivalent to: DSGN 244

DSGN 253, +PROFESSIONAL DEVELOPMENT, 3 Credits

Introduces career management process. Emphasizes ongoing, systematic nature of process. Topics include self-assessment, career exploration, and preliminary employment strategies.

Attributes: CSC1 – Core Ed - Beyond OSU Career Preparation

Prerequisite: DSGN 121 with C- or better and (BA 100 (may be taken concurrently) [D-] or BA 300 (may be taken concurrently) [D-] or CORE 100 (may be taken concurrently) [D-] or CORE 300 (may be taken concurrently) [D-] or LA 100 (may be taken concurrently) [D-] or LA 300 (may be taken concurrently) [D-] or SCI 100 (may be taken concurrently) [D-] or SCI 300 (may be taken concurrently) [D-])

Equivalent to: BA 281, BA 281H, BA 291, BA 292, BA 293, BA 294, BA 295, BA 296, BA 381, BA 382, BA 383, BA 384, BA 385, BA 386

Available via Ecampus

DSGN 255, TEXTILES, 4 Credits

Properties, identification, selection, use and care of textile fibers and fabrics. Analysis of fiber, yarn, and fabric constructions in textiles.

Available via Ecampus

DSGN 276, INTRODUCTION TO MERCHANDISING MANAGEMENT, 4 Credits

Provides the introductory knowledge necessary to prepare students for working in the retail industry. Introduces students to the retail industry including basic terminology, industry history, and to merchandising management decisions. Prepares students for more advanced knowledge in merchandising management.

Available via Ecampus

DSGN 281, DRAWING AND SKETCHING, 4 Credits

Designed for both beginning drawers and those wanting to improve their skills. Focuses exclusively on hand drawing skills with an emphasis on technical drawing skills, observational and perspective drawing, as well as imagination and creativity. Students develop a working knowledge of visual methods for communicating design concepts. Class format includes a combination of quick drawing activities, demonstrations, lectures, critiques, and work time on drawing assignments. Introduces the drawings of several prominent designers and artists.

Available via Ecampus

DSGN 282, DRAFTING YOUR CAREER BLUEPRINT, 1 Credit

Part of Blueprint – a 12 course professional development course series to guide the student from college to career. Topics include understanding and developing one’s own talents and strengths and beginning the initial stages of career exploration.

Equivalent to: BA 282

Available via Ecampus

DSGN 283, NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE, 1 Credit

Examines how a culture of effective dialogue fosters employee engagement.

Prerequisite: BA 252 with C- or better or BA 252H with C- or better

Equivalent to: BA 283

DSGN 284, FOUNDATIONS OF PERSONAL FINANCE I, 1 Credit

Part of Blueprint – a 12 course professional development course series to guide the student from college to career. Topics include foundations of personal finance, helping students navigate paying-for-college resources and aiding them in developing and sticking to a realistic budget while in school.

Equivalent to: BA 284

DSGN 287, STUDIO I: DESIGN COMMUNICATION, 4 Credits

Focuses on design communication. Develops skills to create 2D and 3D visualizations and presentations of interiors.

Prerequisite: DSGN 101 with C- or better and DSGN 121 [C-]

DSGN 288, STUDIO II: RESIDENTIAL DESIGN, 4 Credits

Emphasizes space planning principles in the design of residences. Explores rendering techniques, perspective drawing skills, graphic communication techniques, and model building skills.

Prerequisite: DSGN 287 with C- or better

DSGN 311, +FRAMING YOUR CAREER PLAN, 1 Credit

Develop career-based skills and gain knowledge on how to communicate one's value in the workplace. Explore effective job search strategies and design a personalized professional growth plan.

Attributes: CSC2 – Core Ed - Beyond OSU Career Engagement

Prerequisite: BA 160 with C- or better or BA 160H with C- or better or DSGN 253 with C- or better

Equivalent to: BA 311

Available via Ecampus

DSGN 312, FOUNDATIONS OF PERSONAL FINANCE II, 1 Credit

Part of Blueprint – a 12 course professional development course series to guide the student from college to career. Second of four course in Blueprint that is dedicated to learning the foundations of personal finance. Topics include Taxes, Credit, Loans & Cars, and Investing.

Equivalent to: BA 312

Available via Ecampus

DSGN 313, A CASE FOR CIVIL DISCOURSE IN BUSINESS, 1 Credit

Explores the role civil discourse plays in impacting societal issues from a business perspective.

Equivalent to: BA 313

Available via Ecampus

DSGN 327, APPAREL DESIGN WITH FLAT PATTERN, 4 Credits

Develop apparel using fundamental flat pattern methods. Analyze apparel construction related to equipment, cost, quality, end use and customer need.

Prerequisite: DSGN 226 with C- or better

DSGN 329, APPAREL INDUSTRY COLLABORATION, 3 Credits

Engages in industry lead team project that incorporates the use of advanced 2D and 3D applications.

Prerequisite: DSGN 327 with C- or better

DSGN 330, ^FASHION FORECASTING AND MARKET ANALYSIS, 4 Credits

Forecasting and market analysis processes applied to fashion goods.

Attributes: CSWC – Core Ed - Writing Intensive Curriculum (WIC); CWIC – Bacc Core, Skills, Writing Intensive Curriculum (WIC)

Prerequisite: WR 222 with C- or better or WR 222H with C- or better or WR 227Z with C- or better or WR 227HZ with C- or better or WR 323 with C- or better or WR 323H with C- or better or WR 327 with C- or better or WR 327H with C- or better

Available via Ecampus

DSGN 333, HISTORY OF CONTEMPORARY FASHION, 4 Credits

Historic analysis of fashion change in men’s and women’s apparel from 1890 to the present. The influence of social and cultural factors upon Euro-American fashion.

Available via Ecampus

DSGN 341, DESIGN THINKING AND PROCESS INNOVATION, 4 Credits

Application of a qualitative, multi-method approach to gain insight into how the consumer experience can be improved within a given context. Application of design thinking principles to identify and develop solutions to improve consumer experience within a given context.

Equivalent to: DSGN 341H

Available via Ecampus

DSGN 341H, DESIGN THINKING AND PROCESS INNOVATION, 4 Credits

Application of a qualitative, multi-method approach to gain insight into how the consumer experience can be improved within a given context. Application of design thinking principles to identify and develop solutions to improve consumer experience within a given context.

Attributes: HNRS – Honors Course Designator

Equivalent to: DSGN 341

DSGN 342, INTRODUCTION TO DESIGN MANAGEMENT, 4 Credits

Introduces the foundations and concepts of design strategy and creative development.

Prerequisite: DSGN 341 with C- or better or DSGN 341H with C- or better

Available via Ecampus

DSGN 343, IDEA VISUALIZATION, 4 Credits

Focuses on the design process through visual communication of ideation and sketching.

Prerequisite: DSGN 342 with C- or better

Available via Ecampus

DSGN 356, SPECIFICATION AND EVALUATION OF PERFORMANCE MATERIALS, 3 Credits

Specification of materials for athletic and outdoor apparel to enhance human comfort, safety, and performance.

Prerequisite: DSGN 255 with C- or better

DSGN 357, EVALUATION OF PERFORMANCE MATERIALS LABORATORY, 1 Credit

Evaluation of materials for athletic and outdoor apparel to enhance human comfort, safety, and performance.

Prerequisite: DSGN 255 with C- or better and DSGN 327 [C-]

Corequisites: DSGN 356

DSGN 372, MERCHANDISE PLANNING AND CONTROL, 4 Credits

Quantitative analysis of inventory planning, pricing, and control for the profitable management of soft goods; analysis of management problems using quantitative data and merchandising principles.

Prerequisite: DSGN 276 with C- or better

DSGN 377, RETAIL AND MERCHANDISING ANALYTICS, 4 Credits

Introduces the application of data analytics across retail channels and merchandising functions. Integrates what students have learned about key performance indicators (KPIs) to solve strategic product, merchandising, and customer segmentation decisions. Utilizes data analysis with industry software to build more advanced knowledge and skills related to product and merchandise buying, planning, and control.

Prerequisite: DSGN 372 with C- or better

DSGN 383, BUILDING CONSTRUCTION AND MATERIALS, 3 Credits

An introduction to the manufacture, characteristics, sustainability, and use of construction materials in commercial and residential construction.

DSGN 387, STUDIO III: ADVANCED DESIGN COMMUNICATION, 4 Credits

Development of presentation and Building Information Modeling (BIM) skills through various computer programs including Adobe Illustrator, Adobe PhotoShop, Sketchup, and Revit Architecture. In-class exercises and take-home assignments.

Prerequisite: DSGN 287 with C- or better

DSGN 388, STUDIO IV: HOSPITALITY DESIGN, 4 Credits

Study and design of hospitality spaces in compliance with building codes and industry standards, with emphasis on sustainability, safety, and cultural context.

Prerequisite: DSGN 387 with C- or better

DSGN 394, STUDIO V: LIGHTING DESIGN, 4 Credits

Lighting design and documentation for residential and small commercial projects. The commercial projects include space planning and lighting design for workspace and retail environments.

Prerequisite: DSGN 388 with C- or better

DSGN 403, THESIS, 1-16 Credits

This course is repeatable for 16 credits.

Available via Ecampus

DSGN 405, READING AND CONFERENCE, 1-16 Credits

This course is repeatable for 16 credits.

DSGN 406, PROJECTS, 1-16 Credits

This course is repeatable for 16 credits.

DSGN 407, SEMINAR, 1-16 Credits

This course is repeatable for 16 credits.

DSGN 408, WORKSHOP, 1-16 Credits

This course is repeatable for 16 credits.

DSGN 409, PRACTICUM, 1-16 Credits

This course is repeatable for 16 credits.

DSGN 410, INTERNSHIP, 1-12 Credits

This course is repeatable for 16 credits.

Available via Ecampus

DSGN 411, NAVIGATING CAREER TRANSITIONS, 1 Credit

Explores strategies and decision-making tactics to prepare for successful career transitions.

Equivalent to: BA 411

Available via Ecampus

DSGN 412, FINANCIAL PLANNING I, 1 Credit

Part of Blueprint – a 12-course professional development course series to guide the student from college to career. Continues to build a foundation of financial planning, offering students the tools to successfully prepare for future wealth. Topics include: budgeting for life after graduation, planning for new earnings and income, saving for your future self, and keeping your money and yourself secure.

Equivalent to: BA 412

Available via Ecampus

DSGN 413, FINANCIAL PLANNING II, 1 Credit

Part of Blueprint – a 12-course professional development course series to guide the student from college to career. Finalizes the foundations of financial planning, offering students the tools to successfully outline long-term financial goals. Topics include: addressing debt and buying a home, managing risk and insurance, planning for retirement, and creating a long-term legacy.

Equivalent to: BA 413

Available via Ecampus

DSGN 426, DIGITAL DESIGN FOR APPAREL, 3 Credits

Develop apparel using computer-aided flat pattern, grading and marker software. Develop virtual prototypes to aid in design and product development.

Prerequisite: DSGN 329 with C- or better

Equivalent to: DSGN 328

DSGN 427, APPAREL DESIGN WITH DRAPING, 4 Credits

Develop apparel from 3D form using draping methods. Advanced analysis of apparel construction related to equipment, cost quality, end use, and customer needs.

Prerequisite: DSGN 329 with C- or better

DSGN 428, APPAREL GRADING, SIZING, AND FIT, 4 Credits

Focuses on theory and development of sizing and grading systems used in apparel, and evaluation of garment fit by use of virtual and physical prototypes.

Prerequisite: DSGN 426 with C- or better and DSGN 427 [C-]

DSGN 429, SENIOR APPAREL DESIGN STUDIO, 4 Credits

Develops individual design projects with the purpose of creating an apparel collection and digital showcase.

Prerequisite: DSGN 426 with C- or better and DSGN 427 [C-]

DSGN 440, DESIGN RESEARCH, 4 Credits

Surveys design principles, methods and applications in business outcomes. Application of design research is investigated and analyzed in group projects.

Prerequisite: DSGN 343 with C- or better

Available via Ecampus

DSGN 441, SERVICE DESIGN INNOVATION, 4 Credits

Focuses on the impact that service design has on business enterprises. Creative ideation, critical analysis, and innovative thinking are integrated as foundations for service design outcomes.

Prerequisite: DSGN 440 with C- or better

Available via Ecampus

DSGN 442, MATERIALITY AND MAKING FIELD PROJECT, 4 Credits

Focuses on material properties and specifications. Utilize physical prototyping to design product outcomes.

Prerequisite: DSGN 440 with C- or better

Available via Ecampus

DSGN 464, CONTEMPORARY HISTORY OF INTERIORS AND HOUSING, 3 Credits

Covers history of interior design from the mid-19th century until the present. Integrates social, political, and physical influences affecting historical changes in design of the built environment.

Prerequisite: DSGN 388 with C- or better and (ART 204 [C-] or ART 205 [C-] or ART 206 [C-])

DSGN 471, STORE DESIGN AND VISUAL MERCHANDISING, 4 Credits

Builds on consumer psychology to examine competitive visual presentations within retail environments and channels (e.g., in-store, catalog, online, mobile, social). Integrates the principles and elements of design with shopper marketing and sensory marketing to create and propose omni-channel visual merchandising solutions.

Prerequisite: DSGN 377 with C- or better and (BA 390 [C-] or BA 390H [C-] or BA 223 [C-] or BA 223H [C-])

DSGN 475, *GLOBAL SOURCING OF TEXTILES, APPAREL, AND FOOTWEAR, 4 Credits

Trade theory and the effects of trade policy, cultural values, and economics on the global production, distribution, and consumption of textiles, apparel, and footwear.

Attributes: CSGI – Bacc Core, Synthesis, Contemporary Global Issues

Available via Ecampus

DSGN 488, STUDIO VI: HEALTHCARE DESIGN, 4 Credits

Interior design project development with emphasis on healthcare design, contract documents, and building codes.

Prerequisite: DSGN 394 with C- or better

DSGN 495, STUDIO VII: SENIOR THESIS II, 4 Credits

Individual design project development of programming document and construction drawings.

Prerequisite: DSGN 488 with C- or better

MRKT 004, INTERNSHIP, 0 Credits

Engage in a hands-on learning experience that complements the theoretical knowledge acquired through academic coursework to foster personal and professional development.

MRKT 323, ADVANCED APPLICATION OF MARKETING PRINCIPLES, 4 Credits

Develop an understanding of how a market-orientation can help firms to profitably deliver value to targeted customers. Through a combination of case discussions, preparation of a client project, lectures and in-class activities, analyze complex marketing challenges; make strategic decisions for products, services, and brands, based on marketing principles; and persuasively communicate decisions.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 396, FUNDAMENTALS OF MARKETING RESEARCH, 4 Credits

Introduces the fundamentals of market research. Provides a basic understanding of marketing research and relevant decisions in the process.

Prerequisite: (BA 275 with C- or better or BA 275H with C- or better or ST 202 with C- or better or ST 244 with C- or better or ST 314 with C- or better or ST 352 with C- or better) and (BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C])

Available via Ecampus

MRKT 403, THESIS, 1-16 Credits

This course is repeatable for 16 credits.

MRKT 406, PROJECTS, 1-16 Credits

This course is repeatable for 16 credits.

MRKT 409, PRACTICUM, 1-12 Credits

This course is repeatable for 16 credits.

MRKT 410, INTERNSHIP, 1-12 Credits

This course is repeatable for 16 credits.

Available via Ecampus

MRKT 451, SPORTS MARKETING, 4 Credits

Explores the complex and diverse nature of sports marketing. Applies fundamental marketing concepts to the sports industry, including the marketing mix, consumer behavior, segmentation analysis, and assessment of marketing programs specific to sports. Covers guidelines for the formulation of marketing goals and strategies.

Prerequisite: BA 350 with C- or better

Equivalent to: SB 351

Available via Ecampus

MRKT 452, SPORTS SPONSORSHIP, 4 Credits

Considers the relation between sports and corporate sponsorship programs. Focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship evaluation.

Prerequisite: MRKT 451 with C- or better

Equivalent to: SB 452

Available via Ecampus

MRKT 477, INTEGRATED MARKETING ANALYTICS PROJECT, 4 Credits

Integrate what you have learned to solve industry-sponsored problems. Provides opportunities to design, implement, and evaluate analytic solutions for a real-world enterprise. Student teams will examine the data requirements, technical requirements, and organizational requirements necessary for the success of analytical solutions. Provides real-world case studies that examine the role of analytics in an organization. Special emphasis will be given to the implementation and leadership of the analytical function in an enterprise.

Prerequisite: (BANA 371 with C- or better or BA 474 with C- or better or BANA 470 with C- or better) and (BANA 372 [C-] or BA 475 [C-] or BANA 471 [C-])

Available via Ecampus

MRKT 484, DIGITAL MARKETING PLATFORMS, 4 Credits

Examines the major digital channels and platforms for digital marketing, theories and techniques of digital marketing, implementation considerations, and associated risks and limitations.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 485, SEARCH MARKETING, 4 Credits

Examines the fundamentals of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and how they can be integrated into an overall marketing strategy to maximize brand visibility and performance.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 486, CUSTOMER RELATIONSHIP MANAGEMENT, 4 Credits

An integration of people, process and technology. Emphasizes how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 488, PROFESSIONAL SALES, 4 Credits

Emphasizes coverage and utilization of principles and theory of personal selling to address sales opportunities in a variety of contexts. Focuses on the use of sales skills by professional salespeople.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 489, PERSONAL SELLING SKILLS AND TECHNIQUES, 4 Credits

Introduces sales principles and the sales process, with a focus on practical application of personal selling skills in any business situation. Content balances theory with skills development in a variety of business contexts.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 491, QUALITATIVE RESEARCH METHODS, 4 Credits

Explore qualitative research methods through hands-on learning and experiences. Gain an overall understanding of qualitative research and methods such as focus groups, in-depth interviews, and observational research. Develop a qualitative research project from proposal to final reporting.

Prerequisite: MRKT 396 with C or better

Available via Ecampus

MRKT 492, CONSUMER BEHAVIOR, 4 Credits

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Equivalent to: MRKT 492H

Available via Ecampus

MRKT 492H, CONSUMER BEHAVIOR, 4 Credits

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered.

Attributes: HNRS – Honors Course Designator

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Equivalent to: MRKT 492

MRKT 493, INTEGRATED MARKETING COMMUNICATIONS, 4 Credits

Analysis of the influence of marketing communications on the attitudes and behaviors of consumer and industrial buyers. Identification and examination of the major decisions made by marketing/advertising managers in implementing the promotional mix.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 495, RETAIL MANAGEMENT, 4 Credits

Management of retail business with emphasis on strategic planning, analysis, and control, focused on middle- and upper-middle management decisions.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 496, MARKETING RESEARCH PRACTICUM, 4 Credits

Provides the student with practical experience in the collection, analysis and interpretation of primary data.

Prerequisite: MRKT 396 with C or better

Available via Ecampus

MRKT 497, GLOBAL MARKETING, 4 Credits

Consideration of cultural, political, regulatory, economic and trade barriers in the design of marketing plans for product development, pricing, channels of distribution; and promotion alternatives in a global market.

Prerequisite: (BA 347 with C- or better or BA 347H with C- or better) and (BA 390 [C-] or BA 390H [C-] or BA 223 [C-] or BA 223H [C-])

Available via Ecampus

MRKT 498, SERVICES MARKETING, 4 Credits

Formulation of strategic and tactical marketing plans for organizations (both profit and not-for-profit) in the service sector of the economy. Projects or cases are used to provide a comprehensive experience.

Prerequisite: BA 223 with C or better or BA 223H with C or better or BA 390 with C or better or BA 390H with C or better

Available via Ecampus

MRKT 499, MARKETING STRATEGY, 4 Credits

Identifies and analyzes marketing problems and opportunities. Conducts market and competitive analysis. Implements marketing concepts, strategies, and tactics to achieve the marketing objectives of the business enterprise. Projects or cases are used to provide a comprehensive experience.

Prerequisite: MRKT 396 with C- or better and (MRKT 492 [C-] or MRKT 492H [C-])

Available via Ecampus

MRKT 578, MARKETING STRATEGY CAPSTONE, 4 Credits

Provides a holistic, integrative perspective on marketing activities. Considers how to assess, construct, and apply business strategies to generate and sustain value.

Prerequisite: BA 590 with B- or better

Recommended: MRKT 592 taken before or concurrently

Available via Ecampus

MRKT 584, DIGITAL MARKETING PLATFORMS, 4 Credits

Examines the major digital channels and platforms for digital marketing, theories and techniques of digital marketing, implementation considerations, and associated risks and limitations.

Recommended: BA 516

Available via Ecampus

MRKT 585, SEARCH MARKETING, 4 Credits

Examines the fundamentals of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and how they can be integrated into an overall marketing strategy to maximize brand visibility and performance.

Recommended: BA 516

Available via Ecampus

MRKT 586, CUSTOMER RELATIONSHIP MANAGEMENT, 4 Credits

An integration of people, process and technology. Emphasizes how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance.

Recommended: BA 516

Available via Ecampus

MRKT 588, PROFESSIONAL SALES, 4 Credits

Emphasizes coverage and utilization of principles and theory of personal selling to address sales opportunities in a variety of contexts. Focuses on the use of sales skills by professional salespeople.

Recommended: BA 516

Available via Ecampus

MRKT 589, PERSONAL SELLING SKILLS AND TECHNIQUES, 4 Credits

Introduces sales principles and the sales process, with a focus on practical application of personal selling skills in any business situation. Content balances theory with skills development in a variety of business contexts.

Recommended: BA 516

Available via Ecampus

MRKT 592, CONSUMER BEHAVIOR, 3 Credits

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered.

Recommended: BA 516

Available via Ecampus

MRKT 593, INTEGRATED MARKETING COMMUNICATIONS, 3 Credits

Analysis of the influence of marketing communications on the attitudes and behaviors of consumer and industrial buyers. Identification and examination of the major decisions made by marketing/advertising managers in implementing the promotional mix.

Recommended: BA 516

Available via Ecampus

MRKT 595, RETAIL MANAGEMENT, 4 Credits

Management of retail business with emphasis on strategic planning, analysis, and control, focused on middle- and upper-management decisions.

Recommended: BA 390 or BA 590 with a minimum grade of C-

Available via Ecampus

MRKT 597, GLOBAL MARKETING, 4 Credits

Consideration of cultural, political, regulatory, economic and trade barriers in the design of marketing plans for product development, pricing, channels of distribution; and promotion alternatives in a global market.

Recommended: BA 516

Available via Ecampus

MRKT 599, SELECTED TOPICS IN MARKETING, 1-4 Credits

Concepts and methods in advanced marketing management practice. Latest theoretical developments and quantitative methods in marketing, with particular relevance to managerial applications. Topics will vary from term to term.

This course is repeatable for 16 credits.

SB 004, INTERNSHIP, 0 Credits

Engage in a hands-on learning experience that complements the theoretical knowledge acquired through academic coursework to foster personal and professional development.

SB 250, THE BUSINESS OF SPORT, 4 Credits

Examines the business dynamics and structure of the sports industry. Considers various perspectives, including professional, amateur, emerging, and global sports structures and addresses current issues in labor relations, media, and the financial and societal implications of sports business.

Available via Ecampus

SB 350, INTRODUCTION TO SPORTS ANALYTICS, 4 Credits

Introduces the applications of data analytics across all functional areas of sport business, including marketing, event management, human resource management, finance, facility operation, legal services, etc. Explains how data can be applied to improve the decision outcomes and operation performance in talent identification, team performance management, ticket sales, and risk management.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: BANA 450

SB 351, SPORTS MARKETING, 4 Credits

Explores the complex and diverse nature of sports marketing. Applies fundamental marketing concepts to the sports industry, including the marketing mix, consumer behavior, segmentation analysis, and assessment of marketing programs specific to sports. Covers guidelines for the formulation of marketing goals and strategies.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: MRKT 451

SB 403, THESIS, 1-16 Credits

This course is repeatable for 16 credits.

SB 405, READING & CONFERENCE, 1-16 Credits

This course is repeatable for 16 credits.

SB 406, PROJECTS, 1-16 Credits

This course is repeatable for 16 credits.

SB 409, PRACTICUM, 1-12 Credits

This course is repeatable for 16 credits.

SB 450, FINANCING SPORT, 4 Credits

Provides an overview of the financial aspects of the sport industry and examines the mechanisms for funding sports leagues, teams, and venues at both the professional and college levels. Considers the role of public sector funding and its relationship to sources of revenue such as naming rights, ticket sales, media rights, sponsorships, and licensed merchandise.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: FIN 450

SB 452, SPORTS SPONSORSHIP, 4 Credits

Considers the relation between sports and corporate sponsorship programs. Focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship evaluation.

Prerequisite: MRKT 451 with C- or better or SB 351 with C- or better

Equivalent to: MRKT 452