Market Research and Consumer Analytics Option
This option is available within the Business Analytics major at the following locations:
- Corvallis
- Ecampus
Market research analysts collect and analyze data to study market conditions and help businesses to promote their services and products. These professionals gather and interpret data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.
Option Code: 904
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify and describe complex business problems in terms of analytical models.
- Apply the primary statistical, quantitative and business analytics tools and techniques to support common business decision-making applications.
- Analyze the applications of business analytics in real-world business situations.
- Communicate technical information to both technical and non-technical audiences in writing and with visualizations.
- Demonstrate ethical decision-making in structured or unstructured and ambiguous situations.
| Code | Title | Credits |
|---|---|---|
| Required Core 1 | ||
| MRKT 396 | FUNDAMENTALS OF MARKETING RESEARCH | 4 |
| MRKT 477 | INTEGRATED MARKETING ANALYTICS PROJECT | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 491 | QUALITATIVE RESEARCH METHODS | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 496 | MARKETING RESEARCH PRACTICUM | 4 |
| Total Credits | 24 | |
Option Code: 904