Business Analytics Undergraduate Major (BS, HBS)
This program is available at the following locations:
- Corvallis
- Ecampus
Options available:
- Accounting
- Dean's Academy
- Digital Marketing Analytics
- Human Resource Analytics
- International Business
- Market Research and Consumer Analytics
- Sports Business
In the business analytics core, students will be introduced to topics and techniques associated with data mining, data visualization, text mining, and advanced statistical tools and techniques.
Major Code: 899
Upon successful completion of the program, students will meet the following learning outcomes:
- Identify business opportunities for data-driven solutions.
- Bridge business problems with analytical models.
- Demonstrate proficiency in data analysis methods and in data analytic tools.
- Develop data-driven solutions to support decision-making in real-world business situations.
- Communicate technical information and analysis results to people both with and without technical backgrounds.
- Estimate the financial, operational and ethical consequence of a data-driven solution developed in structured or unstructured and ambiguous situations.
Degree requirements include university core education, business and major curricula. The business curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate coursework and further develop decision-making skills through the analysis of business cases. The lower-division business curriculum involves completion of courses within the first and second year that build a solid foundation for the upper-division curricula.
Transitions to OSU and Introduction to Business coursework will depend on student type. At registration, an academic advisor will determine the most appropriate path.
- Students entering OSU as their first college experience after high school will take a 100 Transitions course, BA 160, and a BA 16X series;
- Students entering OSU COB as a second-year transfer student (approximately three years to graduation) will take a 300 Transitions course, BA 160, and BA 101Z; or
- Students entering OSU COB as a third-year transfer student (approximately two years or less to graduation) will take a 300 Transitions course and BA 101Z.
| Code | Title | Credits |
|---|---|---|
| Summary of Requirements | ||
| Business Curriculum 1 | 102-106 | |
| Business Analytics Curriculum | 37-39 | |
| Unspecified Core Education 1 | 22-26 | |
| Unrestricted Electives 2 | 9-19 | |
| Total Credits | 180 | |
- 1
Some courses in the Business Curriculum double-count with Core Education categories. Unspecified Core Education credits are not shared with the Business Curriculum
- 2
Options and minors are available to provide specializations and fulfill unrestricted elective credits
Business Curriculum
| Code | Title | Credits |
|---|---|---|
| Foundations of Business | ||
| Introduction to Business | ||
| Third-year transfer students may be eligible to waive BA 160. | ||
| BA 160 | +COB CAREER AND MAJOR EXPLORATION | 1 |
| Dependent on entry level, students will take one of the following: | 4-6 | |
| INNOVATION NATION--AWARENESS TO ACTION and INNOVATION NATION--IDEAS TO REALITY | ||
| LAUNCH PAD I and LAUNCH PAD II | ||
| INTRODUCTION TO BUSINESS | ||
| Communications | ||
| COMM 114 | +*ARGUMENT AND CRITICAL DISCOURSE | 3-4 |
| or COMM 111Z | +*PUBLIC SPEAKING | |
| or COMM 218Z | +*INTERPERSONAL COMMUNICATION | |
| Economics | ||
| ECON 201Z | +*PRINCIPLES OF MICROECONOMICS | 4 |
| ECON 202Z | +*PRINCIPLES OF MACROECONOMICS | 4 |
| Mathematics | ||
| MTH 241 | +*CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| Writing | ||
| WR 323 | +*ADVANCED WRITING & ARGUMENTATION | 3-4 |
| or WR 227Z | +*TECHNICAL WRITING | |
| Business Core | ||
| BA 169Z | DATA ANALYSIS USING MICROSOFT EXCEL | 4 |
| BA 211Z | PRINCIPLES OF FINANCIAL ACCOUNTING | 4 |
| BA 213Z | PRINCIPLES OF MANAGERIAL ACCOUNTING | 4 |
| BA 223 | PRINCIPLES OF MARKETING 1 | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| BA 226Z | INTRODUCTION TO BUSINESS LAW | 4 |
| BA 240 | FINANCE | 4 |
| or BA 360 | INTRODUCTION TO FINANCIAL MANAGEMENT | |
| BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE 1 | 4 |
| BA 260 | FOUNDATIONS OF THE ENTREPRENEURIAL MINDSET | 4 |
| or BA 267 | INTRODUCTION TO ENTREPRENEURIAL MARKET OPPORTUNITIES | |
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| BA 396 | +MARKETS AS SOCIAL STATUS SYSTEMS | 3 |
| or BA 398 | +SUSTAINABLE CAPITALISM: EXPLORING POWER, PROSPERITY, AND JUSTICE | |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| Blueprint: Personal & Professional Development | ||
| Second Year | ||
| Third-year transfer students may be eligible to substitute BA 381 for second year Professional Development and Blueprint coursework. | ||
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| BA 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Third Year | ||
| BA 311 | +FRAMING YOUR CAREER PLAN | 1 |
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| Fourth Year | ||
| BA 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| BA 412 | FINANCIAL PLANNING I | 1 |
| BA 413 | FINANCIAL PLANNING II | 1 |
| Total Credits | 102-106 | |
- *
Baccalaureate Core course. Applies to general education requirements for undergraduate students in a catalog year up to 2024-2025
- +
Core Education course. Applies to general education requirements for undergraduate students in catalog year 2025-2026 and beyond
- ^
Writing Intensive Curriculum (WIC) course
- 1
Depending on the option selected, courses may require a grade of C or higher
Business Analytics Curriculum
| Code | Title | Credits |
|---|---|---|
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| BANA 371 | DATA MANAGEMENT | 3 |
| BANA 372 | DATA EXPLORATION AND VISUALIZATION | 3 |
| BANA 472 | MACHINE LEARNING AND TEXT MINING FOR BUSINESS | 3 |
| Experiential Learning | ||
| Select 2 credits from the following courses: | 2 | |
Any COB 004 Internship (e.g. BANA 004) 1 | ||
Any COB 403 Thesis (eg. BANA 403) | ||
Any COB 405 Reading and Conference (eg. BANA 405) | ||
Any COB 406 Projects (eg. BANA 406) | ||
Any COB 409 Practicum (eg. BA 409) | ||
Any COB 410 Internship (eg. BANA 410) | ||
| INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS | ||
| Option Courses | 22-24 | |
| Total Credits | 37-39 | |
- 1
Students may substitute a COB 004 Internship (e.g. BANA 004) course for the experiential learning requirement if they do not need an additional 2 credits to meet their 180 credit degree total
Major Code: 899
Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA 160 | +COB CAREER AND MAJOR EXPLORATION | 1 |
| COMM 111Z | +*PUBLIC SPEAKING or +*ARGUMENT AND CRITICAL DISCOURSE or +*INTERPERSONAL COMMUNICATION | 3-4 |
| MTH 111Z | +*PRECALCULUS I: FUNCTIONS | 4 |
| Core Ed: Transitions | 2 | |
| Core Ed: Arts & Humanities General | 3-4 | |
| Credits | 14 | |
| Winter | ||
| BA 161 | INNOVATION NATION--AWARENESS TO ACTION | 3 |
| BA 169Z | DATA ANALYSIS USING MICROSOFT EXCEL | 4 |
| ECON 202Z | +*PRINCIPLES OF MACROECONOMICS | 4 |
| MTH 241 | +*CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE | 4 |
| Credits | 15 | |
| Spring | ||
| BA 162 | INNOVATION NATION--IDEAS TO REALITY | 3 |
| ECON 201Z | +*PRINCIPLES OF MICROECONOMICS | 4 |
| WR 121Z | +*COMPOSITION I | 4 |
| Core Ed: Scientific Inquiry & Analysis | 4 | |
| Credits | 15 | |
| Second Year | ||
| Fall | ||
| BANA 270 | INTRODUCTION TO BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE | 4 |
| BA 252 | MANAGING INDIVIDUAL AND TEAM PERFORMANCE | 4 |
| BA 275 | FOUNDATIONS OF STATISTICAL INFERENCE | 4 |
| BA 284 | FOUNDATIONS OF PERSONAL FINANCE I | 1 |
| Core Ed: Difference, Power & Oppression Foundations | 3-4 | |
| Credits | 16 | |
| Winter | ||
| BA 211Z | PRINCIPLES OF FINANCIAL ACCOUNTING | 4 |
| BA 223 or BA 390 | PRINCIPLES OF MARKETING or PRINCIPLES OF MARKETING | 4 |
| BA 226Z | INTRODUCTION TO BUSINESS LAW | 4 |
| BA 270 | BUSINESS PROCESS MANAGEMENT | 4 |
| BA 283 | NAVIGATING CRUCIAL CONVERSATIONS IN THE WORKPLACE | 1 |
| Credits | 17 | |
| Spring | ||
| BA 213Z | PRINCIPLES OF MANAGERIAL ACCOUNTING | 4 |
| BA 240 or BA 360 | FINANCE or INTRODUCTION TO FINANCIAL MANAGEMENT | 4 |
| BA 281 | PROFESSIONAL DEVELOPMENT | 3 |
| BA 282 | DRAFTING YOUR CAREER BLUEPRINT | 1 |
| WR 323 or WR 227Z | +*ADVANCED WRITING & ARGUMENTATION or +*TECHNICAL WRITING | 3-4 |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| BA 311 | +FRAMING YOUR CAREER PLAN | 1 |
| BA 260 or BA 267 | FOUNDATIONS OF THE ENTREPRENEURIAL MINDSET or INTRODUCTION TO ENTREPRENEURIAL MARKET OPPORTUNITIES | 4 |
| BA 357 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 |
| BA 375 | APPLIED QUANTITATIVE METHODS | 4 |
| Core Ed: Arts & Humanities Global | 3-4 | |
| Credits | 16 | |
| Winter | ||
| BA 312 | FOUNDATIONS OF PERSONAL FINANCE II | 1 |
| BA 347 | INTERNATIONAL BUSINESS | 4 |
| BANA 371 | DATA MANAGEMENT | 3 |
| BANA 372 | DATA EXPLORATION AND VISUALIZATION | 3 |
| Core Ed: Scientific Inquiry & Analysis | 4 | |
| Credits | 15 | |
| Spring | ||
| BA 313 | A CASE FOR CIVIL DISCOURSE IN BUSINESS | 1 |
| BA 354 | ^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY | 4 |
| BA 370 | BUSINESS INFORMATION SYSTEMS OVERVIEW | 4 |
| Option Course | 4 | |
| Credits | 13 | |
| Fourth Year | ||
| Fall | ||
| BA 396 or BA 398 | +MARKETS AS SOCIAL STATUS SYSTEMS or +SUSTAINABLE CAPITALISM: EXPLORING POWER, PROSPERITY, AND JUSTICE | 3 |
| BA 411 | NAVIGATING CAREER TRANSITIONS | 1 |
| Option Course | 4 | |
| Option Course | 4 | |
| Experiential Learning | 2 | |
| Credits | 14 | |
| Winter | ||
| BA 412 | FINANCIAL PLANNING I | 1 |
| Option Course | 4 | |
| Option Course | 4 | |
| Core Ed: Seeking Solutions | 3-4 | |
| Electives | 4 | |
| Credits | 16 | |
| Spring | ||
| BA 413 | FINANCIAL PLANNING II | 1 |
| BANA 472 | MACHINE LEARNING AND TEXT MINING FOR BUSINESS | 3 |
| BA 466 | INTEGRATIVE STRATEGIC EXPERIENCE | 4 |
| Option Course | 4 | |
| Elective | 2 | |
| Credits | 14 | |
| Total Credits | 180 | |
- *
Baccalaureate Core course. Applies to general education requirements for undergraduate students in a catalog year up to 2024-2025
- +
Core Education course. Applies to general education requirements for undergraduate students in catalog year 2025-2026 and beyond
- ^
Writing Intensive Curriculum (WIC) course