SB 004, INTERNSHIP, 0 Credits

Engage in a hands-on learning experience that complements the theoretical knowledge acquired through academic coursework to foster personal and professional development.

SB 250, THE BUSINESS OF SPORT, 4 Credits

Examines the business dynamics and structure of the sports industry. Considers various perspectives, including professional, amateur, emerging, and global sports structures and addresses current issues in labor relations, media, and the financial and societal implications of sports business.

Available via Ecampus

SB 350, INTRODUCTION TO SPORTS ANALYTICS, 4 Credits

Introduces the applications of data analytics across all functional areas of sport business, including marketing, event management, human resource management, finance, facility operation, legal services, etc. Explains how data can be applied to improve the decision outcomes and operation performance in talent identification, team performance management, ticket sales, and risk management.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: BANA 450

SB 351, SPORTS MARKETING, 4 Credits

Explores the complex and diverse nature of sports marketing. Applies fundamental marketing concepts to the sports industry, including the marketing mix, consumer behavior, segmentation analysis, and assessment of marketing programs specific to sports. Covers guidelines for the formulation of marketing goals and strategies.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: MRKT 451

SB 403, THESIS, 1-16 Credits

This course is repeatable for 16 credits.

SB 405, READING & CONFERENCE, 1-16 Credits

This course is repeatable for 16 credits.

SB 406, PROJECTS, 1-16 Credits

This course is repeatable for 16 credits.

SB 409, PRACTICUM, 1-12 Credits

This course is repeatable for 16 credits.

SB 450, FINANCING SPORT, 4 Credits

Provides an overview of the financial aspects of the sport industry and examines the mechanisms for funding sports leagues, teams, and venues at both the professional and college levels. Considers the role of public sector funding and its relationship to sources of revenue such as naming rights, ticket sales, media rights, sponsorships, and licensed merchandise.

Prerequisite: BA 350 with C- or better or SB 250 with C- or better

Equivalent to: FIN 450

SB 452, SPORTS SPONSORSHIP, 4 Credits

Considers the relation between sports and corporate sponsorship programs. Focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship evaluation.

Prerequisite: MRKT 451 with C- or better or SB 351 with C- or better

Equivalent to: MRKT 452