Sports Business Option
This option is available at Corvallis campus and via Ecampus within the following majors:
- Apparel Design
- Business Administration
- Business Analytics
- Design and Innovation Management
- Interior Design
- Product and Merchandising Management
The Sports Business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs to which this option is attached. The option prepares students for careers in sports-related organizations.
Option Code: 020
Upon successful completion of the program, students will meet the following learning outcomes:
- Recognize the challenges and issues within the sports industry.
- Develop and apply analytical skills to improve sports business decision making.
- Identify and interpret core financial practices and issues in the sports industry.
- Analyze problems to develop and adjust marketing strategies in the sports industry.
- Prepare and critically evaluate the strategic implications of sponsorship.
- Develop and apply analytical skills to improve sports business decision making.
| Code | Title | Credits |
|---|---|---|
| Required Core | ||
| SB 250 | THE BUSINESS OF SPORT | 4 |
| SB 350 | INTRODUCTION TO SPORTS ANALYTICS | 4 |
| SB 351 | SPORTS MARKETING | 4 |
| SB 450 | FINANCING SPORT | 4 |
| SB 452 | SPORTS SPONSORSHIP | 4 |
| Electives | ||
| Select one course from the following: 1 | 4 | |
| PROJECT MANAGEMENT | ||
| LEADERSHIP THEORY AND PRACTICE | ||
| INFLUENCE AND NEGOTIATION | ||
| DIGITAL MARKETING PLATFORMS | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| PERSONAL SELLING SKILLS AND TECHNIQUES | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| Total Credits | 24 | |
- 1
Elective courses require a prerequisite grade of C or higher
Option Code: 020