The Marketing Management option will be terminated effective winter term 2010.
The Marketing Management option provides students with both technical marketing skills and leadership training. Students may enter marketing careers in business, not-for-profit organizations, and the public sector. International and domestic markets are studied.
Junior Year
BA 396. Fundamentals of Marketing Research (4)
Senior Year
BA 492. Consumer Behavior (4)
BA 496. Market Research Practicum (4)
BA 499. Marketing Policy (4)
Select at least two of the following (8):
BA 458. Innovation and New Product Development (4)
BA 491. Personal Selling (4)
BA 493. Advertising Management (4)
BA 495. Retail Management (4)
BA 497. Global Marketing (4)
Total=24
2004 Oregon State University