General Catalog & Schedule of Classes

	Marketing Undergraduate Major (BA, BS, CRED, HBA, HBS)	Print Version
	College of Business

The marketing program of the College of Business provides nationally recognized research-based education that will prepare profession-ready graduates who can excel in an innovation economy. Graduates of our program will have expertise in marketing, promotion, product management and planning and branding gained through experiential learning opportunities that involve applying theory to practice. In addition, the marketing program will assist marketing students in achieving and enhancing lifelong learning skills through contact with professional organizations and professionals in the marketing field.

Marketing major requirements are divided into two parts. The first part (the pre-business major), usually taken in the first two years, must be completed before formal admission into the marketing major. The second part (Professional School) is usually taken in the last two years after formal admission into the marketing major.

Business Administration/Marketing Curricula

The undergraduate curriculum in business administration reflects the increasingly complex economic, social, and technological aspects of modern business decision-making. Course work emphasizes the development of effective decision-making, an understanding of personal values and motivation, and the awareness of the interrelationships between business and society.

Summary of Requirements:

Pre-business Major (48)
    Business Core Classes (26)
    Math, Economics, Writing and Communications (22)
     (Also fulfill 12 credits University General Education Requirements)
Professional School (72)
    Pro-school business core classes (36)
    Marketing Courses (36)
University General Education Requirements (36)
    (48 required total, 12 in pre-business core)
Unrestricted Electives (24)
Total Required for Graduation (180)

Pre-Business Major (Major code 180)—First and Second Year

Newly admitted students to OSU and all current OSU students who seek to complete an undergraduate degree program offered by the College of Business (COB) are designated as pre-business majors. The pre-business major requires completion of courses within the freshman and sophomore year (see core curriculum below) that build a solid foundation for the upper-division business curricula. These courses must be completed before the student is eligible for admission to the professional school and marketing major. The pre-business course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Pre-Business Core (48)

Business Classes (26)

BA 101. Business Now (6)
BA 211. Financial Accounting (4)
BA 213. Managerial Accounting (4)
BA 233. Legal Environment of Business (2)
BA 260. Introduction to Entrepreneurship (4)
BA 276. Introduction to Statistical Inference (2)
BA 302. Business Process Management (4)

Mathematics (8)

Basic mathematics requirements:
MTH 241. *Calculus for Management and Social Science (4)
MTH 245. *Mathematics for Management, Life, and Social Sciences (4)

Economics (8)

Micro- and macro-economics are covered in ECON 201 and ECON 202, respectively.

Written and Oral Communication (6)

Business students also must take:
COMM 111. *Public Speaking (3)
    or COMM 114. *Argument and Critical Discourse (3)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
    or WR 327. *Technical Writing (3)

In addition to the pre-business core, 42 credits of baccalaureate core, minor and/or unrestricted electives should be taken to achieve junior standing.

University General Requirements (36)

MTH 241, ECON 201/ECON 202, WR 222, WR 323 or WR 327, and COMM 111 or COMM 114 meet the university’s baccalaureate core requirements for mathematics, social processes and institutions, writing II, and speech, respectively. All students must meet the other baccalaureate core requirements and the other requirements for baccalaureate degrees. (See Earning a Degree at OSU.)

Sample Schedule

Pre-Business (Major code 180)

First Year (45 credits)

BA 101. Business Now (6)
COMM 111. *Public Speaking (3)
    or COMM 114. *Argument and Critical Discourse (3)
MTH 241. *Calculus for Management and Social Science (4)
MTH 245. *Mathematics for Management, Life, and Social Sciences (4)
Baccalaureate core, minor or unrestricted electives (28)

Second Year (45 credits)

BA 211. Financial Accounting (4)
BA 213. Managerial Accounting (4)
BA 233. Legal Environment of Business (2)
BA 260. Introduction to Entrepreneurship (4)
BA 276. Introduction to Statistical Inference (2)
BA 302. Business Process Management (4)
ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
   or WR 327. *Technical Writing (3)
Baccalaureate core, minor or unrestricted electives (14)

Professional Marketing (Major code 799)

Professional Business Program

Admission to the professional business program is restricted to those students who have demonstrated an ability to achieve the high standards required for professional studies. Enrollment within each academic discipline (major or option) is limited to the number of students who can be served by the faculty and facilities of that major/option.

Therefore students should strive to meet the minimum eligibility standards of their particular major of choice as well as those of the College of Business itself. Minimum standards for a particular major can often be higher. More information on the pro-school process and current competitive GPA levels for each major can be found on the Pro-School Competitive GPA section of the College of Business Advising website.

Students must apply for admission to the professional business program. To be eligible to apply, students must earn COB grades of C– or better, have 90 credits by the end of the application term, have a minimum COB GPA of 2.5, and meet the minimum standards for their particular major of choice in the All-Inclusive Business GPA. The All-Inclusive Business GPA includes all business program course work taken from OSU and transfer institution(s). Students earning an All-Inclusive Business GPA of 3.0 or above will be assured admission to the professional business program, but it does not guarantee admittance into the major of their choice. Students with an All-Inclusive Business GPA less than 3.0 will be admitted to an academic discipline (major or option) with available capacity using the following criteria: compliance with entrance requirements for the major/option; their rank order based on their All-Inclusive Business GPA; and the contribution of the student to the diversity of viewpoints within the college.

Students who have completed their pre-business courses at a college or university other than OSU must be admitted to pre-business their first term and apply for the professional program during their first term of attendance.

Third and Fourth Year

Admission to the Marketing major is restricted to those students who have demonstrated an ability to achieve the high standards required for professional studies. Enrollment within each academic discipline (major or option) is limited to the number of students who can be served by the faculty and facilities of that major/option.

Students must apply for admission to the professional business program. To be eligible to apply, students must earn COB grades of C– or better, have 90 credits by the end of the application term, and have a minimum All-Inclusive Business GPA of 2.5. The All-Inclusive Business GPA includes all business program course work taken from OSU and transfer institution(s). Students earning an All-Inclusive Business GPA of 3.0 or above will be assured admission to the professional business program, but it does not guarantee admittance into the major of their choice. Students with an All-Inclusive Business GPA less than 3.0 will be admitted to an academic discipline (major or option) with available capacity using the following criteria: their rank order based on their All-Inclusive Business GPA; compliance with entrance requirements for the major/option; and the contribution of the student to the diversity of viewpoints within the college. 

Students who have completed their pre-business courses at a college or university other than OSU must be admitted to the pre-business major in their first term and apply for the professional school with the major of their choice during their first term of attendance.

Marketing Major Requirements (72)

Pro-school Core Curriculum (36)

The pro-school business core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Pro-Business Core Courses (36)

BA 333. Legal and Ethical Business Solutions (2)
BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 353. ^Professional Development (4)
BA 357. Operations Management (4)
BA 360. Introduction to Financial Management (4)
BA 370. Business Information Systems Overview (4)
BA 376. Applied Quantitative Methods (2)
BA 390. Marketing (4)
BA 466. Integrative Strategic Experience (4)

Marketing Major Courses (36)

Marketing major courses provide students with expertise in marketing, promotion, product management and planning and branding gained through learning marketing theory then applying that theory in experiential learning opportunities that involve applying theory to practice.

Required Courses Include (28):

BA/MRKT 396. Fundamentals of Marketing Research (4) C or better required.
BA 458. Innovation and New Product Development (4)
BA/MRKT 489. Personal Selling Skills Development (4)
BA 491. Personal Selling (4)
   or MRKT 488. Personal Selling (4)
BA/MRKT 492. Consumer Behavior (4)
BA/MRKT 496. Marketing Research Practicum (4)
   or BA/MRKT 486. Customer Relationship Management (CRM) (4)
BA/MRKT 499. Marketing Policy (4)

Marketing Electives (8)

Select two courses from the following:
BA/MRKT 493. Advertising Management (4)
BA/MRKT 495. Retail Management (4)
BA/MRKT 497. Global Marketing (4)
BA/MRKT 498. Services Marketing (4)
MRKT 494. Marketing Channels (4)

In addition, 18 credits of baccalaureate core, minor or unrestricted electives should be taken in the junior and senior years to achieve the 180 credits required for graduation.

Sample Schedule - Professional School: Marketing Major (Major code 799)

Junior Year (45 credits)

BA 333. Legal and Ethical Business Solutions (2)
BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 353. ^Professional Development (4)
BA 357. Operations Management (4)
BA 360. Introduction to Financial Management (4)
BA 370. Business Information Systems Overview (4)
BA 376. Applied Quantitative Methods (2)
BA 390. Marketing (4)
BA/MRKT 396. Fundamentals of Marketing Research (4) C or better required.
Baccalaureate core, minor or unrestricted electives (9)

Senior Year (45 credits)

BA 466. Integrative Strategic Experience (4)
BA 458. Innovation and New Product Development (4)
BA/MRKT 489. Personal Selling Skills Development (4)
BA 491. Personal Selling (4)
   or MRKT 488. Personal Selling (4)
BA/MRKT 492. Consumer Behavior (4)
BA/MRKT 496. Marketing Research Practicum (4)
   or BA/MRKT 486. Customer Relationship Management (CRM) (4)
BA/MRKT 499. Marketing Policy (4)
Two marketing electives (8)
Baccalaureate core, minor or unrestricted electives (9)

Unrestricted Electives (24)

Students are provided elective credits to enable them to achieve a degree of specialization and depth to match their interests. Students are encouraged to choose a non-business university-approved minor that consists of a minimum of 27 credits, with at least 12 credits at the upper-division level. Students are responsible for determining whether the minor has been approved for transcript visibility and to request the notation on their transcript. Students may also choose to complete a coherent set of non-business courses to support their career goals.

Footnotes:

* Baccalaureate Core Course
^ Writing Intensive Course (WIC)
Some BA courses are being replaced by FIN, MGMT, or MRKT courses effective Fall term 2013.

Major Code: 799

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