General Catalog & Schedule of Classes

	Marketing Undergraduate Major (BA, BS, CRED, HBA, HBS)	Print Version
	College of Business

The marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.

The heart of marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements.

Marketing major requirements are divided into two parts. The first part (the pre-Marketing major), usually taken in the first two years, must be completed before formal admission into the Marketing major. The second part (Professional School) is usually taken in the last two years after formal admission into the Marketing major.

Summary of Requirements:
Pre-Marketing Major (53)
   Pre-Business Core Classes (35)
   Math, Economics, Writing and Communications (18)*
Professional School (70)
   Pro-School Business Core Classes (38)
   Marketing Courses (32)
University General Education Requirements (40)
Unrestricted Electives (17)
*10 credits from pre-business major satisfy University General Education Requirements.
Total Required for Graduation (180)

Required Courses in the Professional Program—Marketing (32 credits)

Marketing major courses provide students with expertise in marketing, promotion, product management and planning and branding gained through learning marketing theory then applying that theory to experiential learning opportunities that involve applying theory to practice.

Required Courses Include (24):

MRKT 396. Fundamentals of Marketing Research (4) C or better required.
MRKT 488. Personal Selling (4)
MRKT 489. Personal Selling Skills and Techniques (4)
MRKT 492. Consumer Behavior (4)
MRKT 496. Marketing Research Practicum (4)
   or MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 499. Marketing Policy (4)

Marketing Electives

Select two courses from the following (8):
BA 458. Innovation and New Product Development (4)
MRKT 493. Integrated Marketing Communications (4)
MRKT 495. Retail Management (4)
MRKT 497. Global Marketing (4)
MRKT 498. Services Marketing (4)

Marketing Curriculum

The undergraduate curriculum in marketing reflects the increasingly complex economic, social, and technological aspects of modern business decision-making. Course work emphasizes the development of effective decision-making, an understanding of personal values and motivation, and the awareness of the interrelationships between business and society.

Pre-Business Program

Newly admitted students to OSU and all current OSU students who seek to complete an undergraduate degree program offered by the College of Business (COB) are designated as pre-business majors (including pre-Accounting, pre-BIS, pre-Business, pre-Finance, pre-Management and pre-Marketing). The pre-business program requires completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division business curricula. These courses must be completed before the student is eligible for admission to the professional business program. The pre-business course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Professional Business Program

Admission to the professional business program is restricted to those students who have demonstrated an ability to achieve the high standards required for professional studies. Enrollment within each academic discipline (major or option) is limited to the number of students who can be served by the faculty and facilities of that major/option.

Therefore, students should strive to meet the minimum eligibility standards of their particular major of choice as well as those of the College of Business itself. Minimum standards for a particular major can often be higher. More information on the pro-school process and current competitive GPA levels for each major can be found on the Pro-School Competitive GPA section of the College of Business Advising website.

Students must apply for admission to the professional business program. To be eligible to apply, students must earn COB grades of C– or better, have 90 credits by the end of the application term, have a minimum COB GPA of 2.5, and meet the minimum standards for their particular major of choice in the All-Inclusive Business GPA. The All-Inclusive Business GPA includes all business program course work taken from OSU and transfer institution(s). Students earning an All-Inclusive Business GPA of 3.0 or above will be assured admission to the professional business program, but it does not guarantee admittance into the major of their choice. Students with an All-Inclusive Business GPA less than 3.0 will be admitted to an academic discipline (major or option) with available capacity using the following criteria: compliance with entrance requirements for the major/option; their rank order based on their All-Inclusive Business GPA; and the contribution of the student to the diversity of viewpoints within the college.

Students who have completed their pre-business courses at a college or university other than OSU must be admitted to pre-business their first term and apply for the professional program during their first term of attendance.

Students may apply to the Marketing major from any of the pre-business majors, including pre-Accounting, pre-BIS, pre-Business, pre-Finance, pre-Management and pre-Marketing.

Business Administration/Marketing Program Requirements (180)

Business Administration Core Curriculum (73)

The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Marketing (32)

Marketing students must complete 32 credits of marketing courses in the professional program. See an academic advisor for more information.

Mathematics (4)

Basic mathematics requirements:
MTH 241. *Calculus for Management and Social Science (4)

Economics (8)

ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)

Written and Oral Communication (6)

Business students also must take:
COMM 111. *Public Speaking (3)
   or COMM 114. *Argument and Critical Discourse (3)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
   or WR 327. *Technical Writing (3)

University General Requirements (40)

MTH 241, ECON 201/ECON 202, WR 222, WR 323 or WR 327, and COMM 111 or COMM 114 meet the university’s baccalaureate core requirements for mathematics, social processes and institutions, writing II, and speech, respectively. All students must meet the other baccalaureate core requirements and the other requirements for baccalaureate degrees. (See Earning a Degree at OSU.)

Unrestricted Electives (17)

Students are provided elective credits to enable them to achieve a degree of specialization and depth to match their interests. Students are encouraged to choose a non-business university-approved minor that consists of a minimum of 27 credits, with at least 12 credits at the upper-division level. Students are responsible for determining whether the minor has been approved for transcript visibility and to request the notation on their transcript. Students may also choose to complete a coherent set of non-business courses to support their career goals.

Sample Schedule

Pre-Marketing (Major code 774)

First Year (45 credits)

Students entering OSU on the Corvallis campus as their first college experience are required to participate in Innovation Nation, the College of Business Living-Learning Community (LLC).  These students will complete the following three-course sequence during their first year:

BA 160. B-Engaged (3)
BA 161. Innovation Nation—Awareness to Action (3)
BA 162. Innovation Nation—Ideas to Reality (3)

Students who transfer to OSU from another college or university will complete the following courses:

BA 101. Business Now (6)
BA 170. Business Insights (2)

All other students, including students completing their degree via OSU Extend Campus and current OSU students who are changing their major to business, will complete the following course:

BA 101. Business Now (6)

All students should also complete:

COMM 111. *Public Speaking (3)
   or COMM 114. *Argument and Critical Discourse (3)
MTH 241. *Calculus for Management and Social Science (4)
Baccalaureate core, unrestricted electives (29-32)

Second Year  (45 credits)

BA 211. Financial Accounting (4)
BA 213. Managerial Accounting (4)
BA 233. Legal Environment of Business (2)
BA 253. Professional Development (4)
BA 260. Introduction to Entrepreneurship (4)
BA 275. Foundations of Statistical Inference (4)
BA 302. Business Process Management (4)
ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
   or WR 327. *Technical Writing (3)
Baccalaureate core, minor or unrestricted electives (8)

Professional Marketing (Major code 799)

Required Marketing Courses (24 credits):

MRKT 396. Fundamentals of Marketing Research (4) C or better required.
MRKT 488. Personal Selling (4)
MRKT 489. Personal Selling Skills and Techniques (4)
MRKT 492. Consumer Behavior (4)
MRKT 496. Marketing Research Practicum (4)
   or MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 499. Marketing Policy (4)

Marketing Electives

Select two courses from the following (8 credits):
BA 458. Innovation and New Product Development (4)
MRKT 493. Integrated Marketing Communications (4)
MRKT 495. Retail Management (4)
MRKT 497. Global Marketing (4)
MRKT 498. Services Marketing (4)

Business Core Courses (38 credits)

BA 333. Legal and Ethical Business Solutions (2)
BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 354. ^Managing Ethics and Corporate Social Responsibility (4)
BA 357. Operations Management (4)
BA 360. Introduction to Financial Management (4)
BA 370. Business Information Systems Overview (4)
BA 375. Applied Quantitative Methods (4)
BA 390. Marketing (4)
BA 466. Integrative Strategic Experience (4)

Baccalaureate core, minor or unrestricted electives (20 credits)

Footnotes:

* Baccalaureate Core Course (BCC)
^ Writing Intensive Course (WIC)

Pre-Professional Marketing Major Code: 774

Major Code: 799

Back to Top