Oregon State University Online Catalog

	Marketing Major (BA, BS, HBA, HBS)	Print Version
	College of Business

The Marketing Program provides nationally recognized research-based education that will prepare profession-ready graduates who can excel in an innovative knowledge-based economy. Graduates of our program will have expertise in marketing, promotion, product management and planning, and branding gained through experiential learning opportunities that apply theory to practice. The Marketing Program prepares qualified marketing graduates for a variety of professional employment opportunities in the private and public sectors (government and not for profit).

Sample Schedule

Pre-Business (Major code 180)

First Year (42–44)

BA 101. Business Now (6)
HHS 231. *Lifetime Fitness for Health (2)
HHS 241–251. *Lifetime Fitness: various activities (1)
MTH 111. *College Algebra (4)
MTH 241. *Calculus for Management and Social Science (4)
MTH 245. *Mathematics for Management, Life, and Social Sciences (4)
Baccalaureate Core Course (6–8)
Biological or Physical Science Labs (12)
WR 121. *English Composition (3)

Second Year (43–46)

BA 211. Financial Accounting (4)
BA 213. Managerial Accounting (4)
BA 233. Legal Environment of Business (2)
BA 260. Introduction to Entrepreneurship (4)
BA 276. Introduction to Statistical Inference (2)
BA 302. Business Process Management (4)
COMM 111. *Public Speaking (3)
   or COMM 114. *Argument and Critical Discourse (3)
ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
   or WR 327. *Technical Writing (3)
Baccalaureate Core Courses (6–8)
Elective (3–4)

Professional Marketing Major (Major code 799)

Junior Year (48–52)

BA 333. Legal and Ethical Business Solutions (2)
BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 353. Professional Development (4)
BA 357. Operations Management (4)
BA 360. Introduction to Financial Management (4)
BA 370. Business Information Systems Overview (4)
BA 376. Applied Quantitative Methods (2)
BA 390. Marketing (4)
BA 396. Fundamentals of Marketing Research (4)
Electives (12–16)

Summer

Elective: Summer Internship (1–6)

Senior Year (44–48)

BA 466. Integrative Strategic Experience (4)
BA 491. Personal Selling (4)
BA 492. Consumer Behavior (4)
BA 496. Marketing Research Practicum (4)
BA 499. Marketing Policy (4)
Marketing Electives (12)
Baccalaureate Core Courses (6–8)
Electives (6–8)

Total=180

Footnotes:

* Baccalaureate Core Course
^ Writing Intensive Course (WIC)

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Marketing Major (BA, BS, HBA, HBS)