General Catalog & Schedule of Classes

	Marketing Undergraduate Major (BA, BS, CRED, HBA, HBS)	Print Version
	College of Business

The marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.

The heart of marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements.

Marketing major requirements are divided into two parts. The first part (the pre-Marketing major), usually taken in the first two years, must be completed before formal admission into the Marketing major. The second part (Professional School) is usually taken in the last two years after formal admission into the Marketing major.

Summary of Requirements:

Pre-Marketing Major (52–57)
  Pre-Business Core Classes (34–39)
  Math, Economics, Writing and Communications (18)*
Professional School (68–70)
  Pro-School Business Core Classes (32)
 Marketing Courses (36–38)
University General Education Requirements (40)
Unrestricted Electives (13–20)
*10 credits from pre-business major satisfy University General Education Requirements.
Total Required for Graduation (180)

Required Courses in the Professional Program—Marketing (36–38 credits)

Marketing major courses provide students with expertise in marketing, promotion, product management and planning and branding gained through learning marketing theory then applying that theory to experiential learning opportunities that involve applying theory to practice.

Required Courses Include (24 credits):

MRKT 390. Principles of Marketing (4)
MRKT 396. Fundamentals of Marketing Research (4) C or better required.
MRKT 489. Personal Selling Skills and Techniques (4)
MRKT 492. Consumer Behavior (4)
MRKT 496. Marketing Research Practicum (4)
MRKT 499. Marketing Strategy (4)

Marketing Specializations (12–14 credits)

Choose one of the following specializations:

1) Consumer Insights and Analytics Specialization:

Required (14 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., C2C Participation or Related Internship)
BA 481. Survey of Business Analytics (4) (Pending approval CPS # 100669)
MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 491. Qualitative Research Methods (4)

Additional courses for supplementing the Consumer Insights and Analytics Specialization:

PSY 301. Research Methods in Psychology (4)
ST 351. Introduction to Statistical Methods (4)
ST 352. Introduction to Statistical Methods (4)

2) Retail Specialization (14 credits):

Required (10 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., Participate in DAM Chic or OSU Fashion Organization or Related Internship)

DSGN 377. Retailing and Merchandising (4)
MRKT 495. Retail Management (4)

Complete at least one of the following courses (4 credits):
DSGN 471. Retail Presentation Strategy (4)
DSGN 472. Merchandising Planning and Control (4)

3) Innovation and Communication Specialization (14 credits):

Required (14 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., AIGA Participation or Related Internship)
BA 458. Innovation and New Product Development (4)
DSGN 341. Design Thinking and Process Innovation (4)
MRKT 493. Integrated Marketing Communications (4)

Additional courses for supplementing the Innovation and Communication Specialization:

DSGN 342. Introduction to Design Management (4)
DSGN 343. Idea Visualization (4)
NMC 240. Survey of Social Media (3)
NMC 351. New Media Visualization (3)

4) Professional Sales and Personal Selling Specialization (13 credits):

Required (10 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., Sales Club/Sales Academy Participation or Related Internship)
MGMT 455. Influence and Negotiation (4)
MRKT 488. Personal Selling (4) 

And at least one of the following courses (3 credits):
COMM 312. Advanced Public Speaking (3)
COMM 316. Advanced Persuasion (3)
COMM 318. Advanced Interpersonal Communication (3)

5) General Marketing (minimum 12 credits):

Select three of the following courses:
MRKT 488. Personal Selling (4)
MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 491. Qualitative Research Methods (4)
MRKT 493. Integrated Marketing Communications (4)
MRKT 495. Retail Management (4)
MRKT 497. Global Marketing (4)

Marketing Curriculum

The undergraduate curriculum in marketing reflects the increasingly complex economic, social, and technological aspects of modern business decision-making. Course work emphasizes the development of effective decision-making, an understanding of personal values and motivation, and the awareness of the interrelationships between business and society.

Pre-Business Program

Newly admitted students to OSU and all current OSU students who seek to complete an undergraduate degree program offered by the College of Business (COB) are designated as pre-business majors (including pre-Accounting, pre-BIS, pre-Business, pre-Finance, pre-Management and pre-Marketing). The pre-business program requires completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division business curricula. These courses must be completed before the student is eligible for admission to the professional business program. The pre-business course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Professional Business Program

Admission to the professional business program is restricted to those students who have demonstrated an ability to achieve the high standards required for professional studies. Enrollment within each academic discipline (major or option) is limited to the number of students who can be served by the faculty and facilities of that major/option.

Therefore, students should strive to meet the minimum eligibility standards of their particular major of choice as well as those of the College of Business itself. Minimum standards for a particular major can often be higher. More information on the pro-school process and current competitive GPA levels for each major can be found on the Pro-School Competitive GPA section of the College of Business Advising website.

Students must apply for admission to the professional business program. To be eligible to apply, students must earn COB grades of C– or better, have 90 credits by the end of the application term, have a minimum COB GPA of 2.5, and meet the minimum standards for their particular major of choice in the All-Inclusive Business GPA. The All-Inclusive Business GPA includes all business program course work taken from OSU and transfer institution(s). Students earning an All-Inclusive Business GPA of 3.0 or above will be assured admission to the professional business program, but it does not guarantee admittance into the major of their choice. Students with an All-Inclusive Business GPA less than 3.0 will be admitted to an academic discipline (major or option) with available capacity using the following criteria: compliance with entrance requirements for the major/option; their rank order based on their All-Inclusive Business GPA; and the contribution of the student to the diversity of viewpoints within the college.

Students who have completed their pre-business courses at a college or university other than OSU must be admitted to pre-business their first term and apply for the professional program during their first term of attendance.

Students may apply to the Marketing major from any of the pre-business majors, including pre-Accounting, pre-BIS, pre-Business, pre-Finance, pre-Management and pre-Marketing.

Business Administration/Marketing Program Requirements (180)

Business Administration Core Curriculum (70–75)

The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Marketing (36–38)

Marketing students must complete 36–38 credits of marketing courses in the professional program. See an academic advisor for more information.

Mathematics (4)

Basic mathematics requirements:
MTH 241. *Calculus for Management and Social Science (4)

Economics (8)

ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)

Written and Oral Communication (6)

Business students also must take:
COMM 111. *Public Speaking (3)
  or COMM 114. *Argument and Critical Discourse (3)
  or COMM 218. *Interpersonal Communication (3)
WR 222. *English Composition (3)
  or WR 323. *English Composition (3)
 or WR 327. *Technical Writing (3)

University General Requirements (40)

MTH 241, ECON 201/ECON 202, WR 222, WR 323 or WR 327, and COMM 111 or COMM 114 meet the university’s baccalaureate core requirements for mathematics, social processes and institutions, writing II, and speech, respectively. All students must meet the other baccalaureate core requirements and the other requirements for baccalaureate degrees. (See Earning a Degree at OSU.)

Unrestricted Electives (9–16)

Students are provided elective credits to enable them to achieve a degree of specialization and depth to match their interests. Students are encouraged to choose a non-business university-approved minor that consists of a minimum of 27 credits, with at least 12 credits at the upper-division level. Students are responsible for determining whether the minor has been approved for transcript visibility and to request the notation on their transcript. Students may also choose to complete a coherent set of non-business courses to support their career goals.

Sample Schedule

Pre-Marketing (Major code 774)

First Year (45 credits)

Students entering OSU on the Corvallis campus as their first college experience are required to participate in Innovation Nation, the College of Business Living-Learning Community (LLC). These students will complete the following three-course sequence during their first year:

BA 160. B-Engaged (3)
BA 161. Innovation Nation—Awareness to Action (3)
BA 162. Innovation Nation—Ideas to Reality (3)

Students who transfer to the Corvallis campus from another college or university, and current OSU Corvallis-campus students who are changing their major to management will complete the following courses:

BA 101. Business Now (6)
BA 280. Business Insights (2)

All other students, including students completing their degree via OSU Ecampus and current OSU students who are changing their major to business, will complete the following course:

BA 101. Business Now (6)

All students should also complete:
COMM 111. *Public Speaking (3)
   or COMM 114. *Argument and Critical Discourse (3)
   or COMM 218. *Interpersonal Communication (3)
MTH 241. *Calculus for Management and Social Science (4)
Baccalaureate core, unrestricted electives (29–32)

Second Year  (45 credits)

Corvallis-campus students in the pre-business or pre-management major should complete the following courses:

BA 281. Professional Development (3)
BA 282. Personal, Professional and Leadership Development I (1)
BA 283. Personal, Professional and Leadership Development II (1)
BA 284. Personal, Professional and Leadership Development III (1)

All Ecampus students and all Corvallis-campus students transferring into the college and eligible to apply to the professional school should complete:

BA 381. Personal and Professional Development (4)

All second-year students should also complete:
BA 211. Financial Accounting (4)
BA 213. Managerial Accounting (4)
BA 230. Business Law I (4)
BA 260. Introduction to Entrepreneurship (4)
BA 275. Foundations of Statistical Inference (4)
BA 302. Business Process Management (4)
ECON 201. *Introduction to Microeconomics (4)
ECON 202. *Introduction to Macroeconomics (4)
WR 222. *English Composition (3)
  or WR 323. *English Composition (3)
  or WR 327. *Technical Writing (3)
Baccalaureate core, minor or unrestricted electives (8)

Professional Marketing (Major code 799)

Required Courses Include (24 credits)

MRKT 390. Principles of Marketing (4)
MRKT 396. Fundamentals of Marketing Research (4) C or better required.
MRKT 489. Personal Selling Skills and Techniques (4)
MRKT 492. Consumer Behavior (4)
MRKT 496. Marketing Research Practicum (4)
MRKT 499. Marketing Strategy (4)

Marketing Specializations (12–14 credits)

Choose one of the following specializations:

1) Consumer Insights and Analytics Specialization:

Required (14 credits): 

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., C2C Participation or Related Internship)
BA 481. Survey of Business Analytics (4) (Pending approval CPS # 100669)
MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 491. Qualitative Research Methods (4)

Additional courses for supplementing the Consumer Insights and Analytics Specialization:

PSY 301. Research Methods in Psychology (4)
ST 351. Introduction to Statistical Methods (4)
ST 352. Introduction to Statistical Methods (4)

2) Retail Specialization (14 credits):

Required (10 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., Participate in DAM Chic or OSU Fashion Organization or Related Internship)
DSGN 377. Retailing and Merchandising (4)
MRKT 495. Retail Management (4)

Complete at least one of the following courses (4 credits):
DSGN 471. Retail Presentation Strategy (4)
DSGN 472. Merchandising Planning and Control (4)

3) Innovation and Communication Specialization (14 credits):

Required (14 credits): 

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., AIGA Participation or Related Internship)
BA 458. Innovation and New Product Development (4)
DSGN 341. Design Thinking and Process Innovation (4)
MRKT 493. Integrated Marketing Communications (4)

Additional courses for supplementing the Innovation and Communication Specialization:

DSGN 342. Introduction to Design Management (4)
DSGN 343. Idea Visualization (4)
NMC 240. Survey of Social Media (3)
NMC 351. New Media Visualization (3)

4) Professional Sales and Personal Selling Specialization (13 credits):

Required (10 credits):

BA 405. Reading and Conference (2)
   or BA 406. Projects (2)
   or BA 410. Business Internship (2) (e.g., Sales Club/Sales Academy Participation or Related Internship)
MGMT 455. Influence and Negotiation (4)
MRKT 488. Personal Selling (4) 

And at least one of the following courses (3 credits):
COMM 312. Advanced Public Speaking (3)
COMM 316. Advanced Persuasion (3)
COMM 318. Advanced Interpersonal Communication (3)

5) General Marketing (minimum 12 credits):

Select three of the following courses:
MRKT 488. Personal Selling (4)
MRKT 486. Customer Relationship Management (CRM) (4)
MRKT 491. Qualitative Research Methods (4)
MRKT 493. Integrated Marketing Communications (4)
MRKT 495. Retail Management (4)
MRKT 497. Global Marketing (4) 

Business Core Courses (32 credits)

BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 354. ^Managing Ethics and Corporate Social Responsibility (4)
BA 357. Operations Management (4)
BA 360. Introduction to Financial Management (4)
BA 370. Business Information Systems Overview (4)
BA 375. Applied Quantitative Methods (4)
BA 466. Integrative Strategic Experience (4)
Baccalaureate core, minor or unrestricted electives (20–22 credits)

Footnotes:

* Baccalaureate Core Course (BCC)
^ Writing Intensive Course (WIC)

Sample Four-Year Plan: Marketing

Year 1 (45 credits)

Fall

BA 160. B-Engaged (3)
BC Science (4)
WR 121. *English Composition (3) (Alpha coded)
Math through MTH 241. Calculus for Management and Social Science (4)
Bacc Core (15) (Fitness, Speech, CD, DPD)
Electives (2)

Winter

BA 161. Innovation Nation—Awareness to Action (3)
BC Science (4)
WR 121. *English Composition (3) (Alpha coded)
Math through MTH 241. Calculus for Management and Social Science (4)
Bacc Core (15) (Fitness, Speech, CD, DPD)
Electives (2)

Spring

BA 162. Innovation Nation—Ideas to Reality (3)
BC Science (4)
WR 121. *English Composition (3) (Alpha coded)
Math through MTH 241. Calculus for Management and Social Science (4)
Bacc Core (15) (Fitness, Speech, CD, DPD)
Electives (2)

Year 2 (45 credits)

Fall

BA 230. Business Law I (4)
BA 260. Introduction to Entrepreneurship (4)
BA 281. Professional Development (3)
BA 282. Personal, Professional and Leadership Development I (1)
Electives (3)

Winter

BA 211. Financial Accounting (4)
BA 275. Foundations of Statistical Inference (4)
BA 283. Personal, Professional and Leadership Development II (1)
ECON 201. *Introduction to Microeconomics (4)
WR 222. *English Composition (3)
   or WR 323. *English Composition (3)
   or WR 327. *Technical Writing (3)

Spring

BA 213. Managerial Accounting (4)
BA 284. Personal, Professional and Leadership Development III (1)
BA 302. Sustainable Business Operations (4)
ECON 202. *Introduction to Macroeconomics (4)
Elective (1)

Year 3 (45 credits)

Fall

BA 347. International Business (4)
BA 352. Managing Individual and Team Performance (4)
BA 354. Managing Ethics and Corporate Social Responsibility (4)
Bacc Core-CGI (3)

Winter

BA 360. Introduction to Financial Management (4)
BA 375. Applied Quantitative Methods (4)
MRKT 390. Principles of Marketing (4)
Bacc Core-STS (3)

Spring

BA 357. Operations Management (4)
BA 370. Business Information Systems Overview (4)
MRKT 396. Fundamentals of Marketing Research (4)
Electives (3)

Year 4 (45 credits)

Fall

MRKT 492. Consumer Behavior (4)
MRKT/Electives (11)

Winter

MRKT 489. Personal Selling Skills Development (4)
MRKT 496. Marketing Research Practicum (4)
MRKT/Electives (7)

Spring

BA 466. Integrative Strategic Experience (4)
MRKT 499. Marketing Policy (4)
MRKT/Electives (7)

Total=180

Pre-Professional Marketing Major Code: 774

Major Code: 799

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