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Major 

Digital Communication Arts Undergraduate Major (BA, BFA, BS, CRED, HBA, HBFA, HBS)

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College of Liberal Arts | School of Arts and Communication


Students have the opportunity to focus their studies on a particular part of the discipline of New Media Communications.

BA/BS/HBA/HBS

The BA/BS/HBA/HBS of Digital Communication Arts studies the intersection of media and social life. Throughout history, new media have produced profound changes in human interaction. Family life, politics, commerce, religion, and the distribution of privileges have all been subject to fundamental revision in the wake of new technologies for communication. This provides students with a theoretical and practical understanding of the nature of these changes and prepares them to anticipate and manage inevitable future changes as the media landscape continues to evolve. This is particularly appropriate for students who seek careers in media research and criticism, graduate studies in media, work in media policy, and gain skills needed to manage media communications enterprises. A BA/BS/HBA/HBS of Digital Communication Arts can be earned by completing the core requirements as well as the intermediate and advanced levels of study.

BFA

The BFA in Digital Communication Arts focuses on media production. The BFA is designed to provide a foundation in media aesthetics, story conceptualization and preproduction planning for linear and nonlinear/interactive projects, video production, sound design and 3D modeling and animation. Students are encouraged to explore their own creativity within a carefully constructed curriculum that serves as a basis for independent work and portfolio development. Faculty members include artists, videographers, editors and composers from professional production environments. A BFA can be earned by completing the Core Requirements, Foundation Course Work and the Production Specialty Requirements.

BA/BS Additional Requirements

All students receiving a BA degree shall have proficiency in a second language, including American Sign Language (ASL), equivalent to that attained at the end of the second year sequence with a grade of C– or better as certified by the School of Language, Culture, and Society.

The BS degree is conferred for focused curricula that emphasize scientific ways of knowing and quantitative approaches to understanding in the sciences and the social sciences and for curricula in professional fields. Students satisfying BS degree requirements shall have completed additional math, science and computer science courses beyond the University Baccalaureate Core.

Both the BA and BS degrees require completion of the College of Liberal Arts Core.

The BFA degree does not require the College of Liberal Arts Core or the college’s BA/BS requirements. The requirements within the major exceed those of the CLA Core, making it redundant.



The Digital Communication Arts major requires a 2.0 GPA for admittance and a 2.3 GPA for graduation. Students must receive a C– or better in all degree course work. Classes for the major must be A–F grading and not S/U.

BA/BS/HBA/HBS in Digital Communication Arts (45–49):

Core Requirements (15)

ART 121. Foundations: Computers in Visual arts (4)
NMC 100. New Media and Culture (3) [Pending approval]
NMC 101. Introduction to New Media Communications (3)
NMC 260. New Media Futures (3)
NMC 301. ^Writing for the Media Professional (3)

Intermediate Level (18–21):

COMM 324. Communication in Organizations (3)
COMM 368. Propaganda and Social Control (3)
COMM 372. Visual Rhetoric (3)
COMM 385. Communication and Culture in Cyberspace (3)
NMC 240. Survey of Social Media (3)
NMC 255. Introduction of Sound Design (3)
NMC 320. History of Telecommunications (3)
NMC 321. History of Broadcasting (3)
NMC 322. Landmarks in Media Content (3)
NMC 330. The Meaning of Video Games (3)
NMC 340. Social Media Strategy (3)
NMC/ART 349. Video Art (4)
NMC 351. New Media Visualization (3)
NMC 355. Applied Sound Design (3)
NMC 380. Pre-Production (3)
NMC 383. Field Production (4)
NMC/COMM 388. Social Media and Interpersonal Relationships (3)
NMC 399. Special Topics (1–16)
PS 315. *Politics of Media (4)

Advanced Level (12–13):

COMM 440. Theories of Conflict and Conflict Management (3)
COMM 476. Issues in the Freedom of Speech (3)
COMM 484. Media Criticism (3)
NMC 409. Practicum (1–3)
   or NMC 410. Internship (1–3) (Taken as three 1-credit courses or two 1-credit and one 2-credit courses or one 3-credit course. Must equal a minimum total of 3 credits to count as one course in this level. Can combine NMC 409 and NMC 410 credits to equal three.)
NMC 421. Diffusion of Innovations (3)
NMC 427. *Digital Pornography (3)
NMC 430. Media Theory (3)
NMC 435. Media Effects (3)
NMC 437. New Media and Society (3)
NMC 490. Media Ethics (3)
NMC 498. Advanced Collaborative Experience (3–4)
NMC 499. Special Topics (1–16)

Students will complete a total of 45–49 credits in the BA/BS degree in Digital Communication Arts.

BFA/HBFA in Digital Communication Arts (Production) (91–98):


Core Requirements (15)

ART 121. Foundations: Computers in Visual arts (4)
NMC 100. New Media and Culture (3) [Pending approval]
NMC 101. Introduction to New Media Communications (3)
NMC 260. New Media Futures (3)
NMC 301. ^Writing for the Media Professional (3)

Foundation Course Work (39–40)

Complete all of the following:
ART 101. *Introduction to the Visual Arts (4)
ART 115. Foundations: 2-D (4)
ART 122. Foundations: 4-D (4) [Terminated fall 2016]
ART 131. Foundations: Drawing I (4)
ART 263. Digital Photography (4)
NMC 322. Landmarks in Media Content (3)
NMC 351. New Media Visualization (3)
TA 242. Visual Principles of Theatre (3)
TA 346. Scene and Stage Design (3)
WR 407. Seminar: Screenwriting (4)

One of the following:
ART 206. *Introduction to Art History–Western (3)
FILM 125. *Introduction to Film Studies: 1945–Present (3)
FILM 245. *The New American Cinema (4)
FILM 265. *Films for the Future (4)

NMC Electives (6)

Complete two of the following:
NMC 240. Survey of Social Media (3)
NMC 320. History of Telecommunications (3)
NMC 321. History of Broadcasting (3)
NMC 330. The Meaning of Video Games (3)
NMC 340. Social Media Strategy (3)
NMC/COMM 388. Social Media and Interpersonal Relationships (3)
NMC 399. Special Topics (1–16)
NMC 421. Diffusion of Innovations (3)
NMC 427. *Digital Pornography (3)
NMC 430. Media Theory (3)
NMC 435. Media Effects (3)
NMC 437. New Media and Society (3)
NMC 490. Media Ethics (3)
NMC 499. Special Topics (1–16)

Production Course Work (31–37)

Select 10 courses from the following:
MUS 493. Basic Recording Techniques (3)
MUS 494. Intermediate Recording Techniques (3)
MUS 495. Advanced Recording Techniques (3)
MUS 496. Surround Sound Recording and Mastering (2)
NMC 255. Introduction to Sound Design (3)
NMC/ART 349. Video Art (4)
NMC 355. Applied Sound Design (3)
NMC 380. Pre-Production (3)
NMC 383. Field Production (4)
NMC 409. Practicum (1–3)
   or NMC 410. Internship (1–3) (Taken as three 1-credit courses or two 1-credit and one 2-credit courses or one 3-credit course. Must equal a minimum total of 3 credits to count as one course in this level. Can combine NMC 409 and NMC 410 credits to equal three.)
NMC 481. Post Production (4)
NMC 482. Documentary (4)
NMC 483. New Media 3-D (4)
NMC 484. New Media Animation (4)
NMC 498. Advanced Collaborative Experience (3–4)

Students pursuing the BFA in Digital Communication Arts, Production will take a total of approximately 91–98 total credits from the course work listed above to complete the major.

Total= 45–49 credits for the BA/BS degrees

Total= 91–98 credits for the BFA degree


Footnotes:

* Baccalaureate Core Course (BCC)
^ Writing Intensive Course (WIC)



Major Code: 473

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