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MRKT Undergraduate Courses, Corvallis Campus

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Top MRKT 390 PRINCIPLES OF MARKETING (4)  Offered in current or future terms
Covers concepts and principles used by marketing professionals. Designed explicitly for Marketing majors, it’s an introduction to the relationships between customers, products, and companies in a competitive and dynamically evolving marketplace. PREREQS: ECON 201 [C-] or ECON 201H [C-] and admission to Pro School Marketing major.

Top MRKT 396 FUNDAMENTALS OF MARKETING RESEARCH (4)  Offered in current or future terms
Introduction to the fundamentals of market research. Provides a basic understanding of marketing research and relevant decisions in the process. PREREQS: ( (BA 275 [C-] or BA 276 [C-] or ST 202 [C-] ) and (BA 390 [C-] or BA 390H [C-] ) )

Top MRKT 484 DIGITAL MEDIA AND MARKETING INTEGRATION (4) 
Digital media is a necessary component of marketing in today’s businesses and non-profit organizations. The digital media industry is changing rapidly and transforming the way businesses connect and communicate with their customers. The number of digital marketing platforms, their strengths, weaknesses, and diversity of delivery make digital marketing an exciting opportunity. This course examines the major digital channels and platforms, implementation considerations, and the associated risks and limitations. PREREQS: (BA 390 [C-] or BA 390H [C-] ) or MRKT 390 [C-]

Top MRKT 485 SEARCH ENGINE MARKETING (4) 
Online visibility is driven by the effectiveness of an organization’s Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search Marketing teaches the fundamentals of SEO and SEM and how they can be integrated into an overall marketing strategy to maximize brand visibility and performance. PREREQS: BA 390 [C-] or BA 390H [C-] or MRKT 390 [C-]

Top MRKT 486 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) (4)  Offered in current or future terms
An integration of people, process and technology. Students will learn how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance. PREREQS: BA 396 [C-] or MRKT 396 [C-] and Senior standing.

Top MRKT 488 PERSONAL SELLING (4)  Offered in current or future terms
An introductory course that focuses on two areas: the principles and theory of personal selling, and on understanding and developing the interpersonal communication skills needed for successful personal selling. PREREQS: BA 390 [C-] or BA 390H [C-]

Top MRKT 489 PERSONAL SELLING SKILLS AND TECHNIQUES (4)  Offered in current or future terms
Learn and develop the skills necessary for persuasive encounters in personal selling settings, such as making sales calls, preparing and delivering presentations, writing documents (sales proposals, cover letters, and resumes) and structuring logical, persuasive, prioritized arguments. PREREQS: BA 390 [C-] or BA 390H [C-] or MRKT 390 [C-] and senior standing.

Top MRKT 491 QUALITATIVE RESEARCH METHODS (4)  Offered in current or future terms
Students will gain an overall understanding of qualitative research and methods such as focus groups, in-depth interviews, and observational research. Explores qualitative research methods through hands-on learning and experiences. PREREQS: BA 390 [C-] or BA 390H [C-] or MRKT 390 [C-]

Top MRKT 492 CONSUMER BEHAVIOR (4)  Offered in current or future terms
Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. PREREQS: BA 390 [C-] or BA 390H [C-]

Top MRKT 493 INTEGRATED MARKETING COMMUNICATIONS (4)  Offered in current or future terms
Analysis of the influence of marketing communications on the attitudes and behaviors of consumer and industrial buyers. Identification and examination of the major decisions made by marketing/advertising managers in implementing the promotional mix. PREREQS: BA 390 [C-] or BA 390H [C-] or MRKT 390 [C-]

Top MRKT 495 RETAIL MANAGEMENT (4)  Offered in current or future terms
Management of retail business with emphasis on strategic planning, analysis, and control, focused on middle- and upper-middle management decisions. PREREQS: BA 390 [C-] or BA 390H [C-]

Top MRKT 496 MARKETING RESEARCH PRACTICUM (4)  Offered in current or future terms
Provides the student with practical experience in the collection, analysis and interpretation of primary data. PREREQS: MRKT 396 [C] or BA 396 [C] and departmental approval. Marketing majors or instructor approval required.

Top MRKT 497 GLOBAL MARKETING (4)  Offered in current or future terms
Consideration of cultural, political, regulatory, economic and trade barriers in the design of marketing plans for product development, pricing, channels of distribution; and promotion alternatives in a global market. PREREQS: (BA 347 [C-] and (BA 390 [C-] or BA 390H [C-] ) )

Top MRKT 498 SERVICES MARKETING (4) 
Formulation of strategic and tactical marketing plans for organizations (both profit and not-for-profit) in the service sector of the economy. Projects or cases are used to provide a comprehensive experience. PREREQS: BA 390 [C-] or BA 390H [C-] or BA 590 [C-]

Top MRKT 499 MARKETING STRATEGY (4)  Offered in current or future terms
Market and competitive analysis for developing overall strategies and tactics to achieve the marketing objectives of the business enterprise. Projects or cases are used to provide a comprehensive experience. PREREQS: MRKT 396 [C] or BA 396 [C]



 
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