Oregon State University Online Catalog

College of Business

Course Details as of for the Campus

DISCLAIMER: Future term data are continually updated. Check the web frequently for current information.

BA 590. NEW PRODUCT DEVELOPMENT (3).

An in-depth examination of the strategic importance of understanding customers and their needs. This examination includes both theoretical and practical analyses of the rationale and limits of the marketing concept, marketing planning, segmentation and positioning, and the long-term value of customers. The course integrates concepts drawn from the fields of marketing, economics, marketing research (qualitative and quantitative), and buyer behavior. PREREQS: BA 390 and graduate standing.

For more information, contact: BRENDA SALLEE (Undergrad), 737-3716; JAMES COAKLEY (Grad), 214 BEXL, 737-3716

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TermSessionP/NCampusCurrWL AvailFees
StartDateCRNInstructorTypeAvailSection TitleRestrictions
EndDateSecDay/Time/DateStatusWL CapSection DescriptionComments
WeeksCrLocationCapWL Curr

Term	CRN	Sec	Cr	P/N	Instructor	Day/Time/Date	Location	Campus	Type	Status	Cap	Curr	Avail	WL Cap	WL Curr	WL Avail	Section Title	Fees	Restrictions	Comments
F09	14848	001	3		Malkewitz, K.	W 1200-1450 9/28/09-12/4/09 W 1800-1950 12/9/09	BEXL 417 TBA	Oregon State - Corvallis	Lecture	Waitlisted	25	30	-5	10	0	10			Prereqs: BA 390 and graduate standing. Major/Minor/Option Restrictions: +2050, +3380 (Business Administration, Construction Engineering Management) Level Limitations: +02 (Graduate)	Textbooks
F09	14849	002	3		Malkewitz, K.	W 1800-2050 9/28/09-12/4/09 T 2000-2150 12/8/09	BEXL 415 BEXL 415	Oregon State - Corvallis	Lecture	Waitlisted	25	32	-7	10	0	10			Prereqs: BA 390 and graduate standing. Major/Minor/Option Restrictions: +2050, +3380 (Business Administration, Construction Engineering Management) Level Limitations: +02 (Graduate)	Textbooks

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	- Signifies the course as a Baccalaureate Core Course.
	- Signifies the course as a WIC Core Course.
	- Signifies that fees may apply to the course.
+	- Include restriction.
-	- Exclude restriction.
*	- Prereq may be taken prior to or simultaneously with this course.

DISCLAIMER: Future term data are continually updated. Check the web frequently for current information.

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BA 590. NEW PRODUCT DEVELOPMENT (3).

For more information, contact: BRENDA SALLEE (Undergrad), 737-3716; JAMES COAKLEY (Grad), 214 BEXL, 737-3716

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- Signifies that the course is offered in current or future terms.

- Signifies the course as a Baccalaureate Core Course.

- Signifies the course as a WIC Core Course.

- Signifies that fees may apply to the course.

- Include restriction.

- Exclude restriction.

- Prereq may be taken prior to or simultaneously with this course.