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BA 498. SERVICES MARKETING (4).
Formulation of strategic and tactical marketing plans for organizations (both profit and not-for-profit) in the service sector of the economy. Projects or cases are used to provide a comprehensive experience.
PREREQS:
(BA 390 or BA 390H) and senior marketing option students and BA 590.
For more information, contact: BRENDA SALLEE (Undergrad), 737-3716; JAMES COAKLEY (Grad), 214 BEXL, 737-3716
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