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College of Business

Course Details as of for the Campus
DISCLAIMER: Future term data are continually updated. Check the web frequently for current information.

Course BA 498. SERVICES MARKETING (4).

Formulation of strategic and tactical marketing plans for organizations (both profit and not-for-profit) in the service sector of the economy. Projects or cases are used to provide a comprehensive experience. PREREQS: (BA 390 or BA 390H) and senior marketing option students and BA 590.

For more information, contact: BRENDA SALLEE (Undergrad), 737-3716; JAMES COAKLEY (Grad), 214 BEXL, 737-3716

Schedule This course has not been scheduled for the term 'All Terms' at the campus 'Any Campus'.

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- Prereq may be taken prior to or simultaneously with this course.

DISCLAIMER: Future term data are continually updated. Check the web frequently for current information.

 
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